From left: Chipotle's original logo, its pepper logo, and the redesign of the pepper logo.

I think I had the same reaction as Brand New blogger Armin Vit to the redesign of the circular Chipotle chile pepper logo: I didn't even know the burrito chain had moved away from its original retro-shape-sign logo. The new signage and branding has begun rolling out across the chain's 800-some U.S. locations. [via Gordon Eats]


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