"THEY GOT A PEPPER BAR!"
The spongmonkeys were brilliant, fun, and so out of the ordinary that they made you sit up and take notice. You also have to give Quiznos props for mining an internet meme and using it as a marketing tool long before it was cool to do so. Let's not forget that this was during Subway's white-bread Jared heyday, too. Thank God that someone was making innovative sub-sandwich commercials back in 2004. [After the jump, the Quiznos spongmonkey commercial.]
Other nominees on Westword's dubious list include Wendy's cross-dresser dude, Domino's Noid, and McD's "Mac Tonight."
Quiznos Spongmonkeys Commercial
The spongmonkeys were created by Joel Veitch of rathergood.com and were picked up by Quiznos' ad agency after an employee there was forwarded the clip in an email. Slate has a good backgrounder on the campaign.