Taste-It Notes: Lickable, Flavored Print Ads
This probably won't save newspapers, but might keep them afloat a few more minutes: lickable ads. The marketing crew behind newspaper ink giant U.S. Ink Corp. have created Taste-It Notes, a peel-and-taste strip, in the same vein as those Listerine strips, that hopes to zazz up the print advertising slump.
The company said 1.5 million people have tried Taste-It Notes and 59% were more likely to buy the product after. So far Campbell's Soup and Welch's have signed up for the new gimmick. People like to lick stuff, but we'll see about this one. [via Dealscape]
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11 Comments:
"The Snozzberries taste like Snozzberries!"
pomme at 10:12AM on 03/26/09
Wait...so, these are going to be machine-applied to a newspaper in a dirty print room and I am supposed to put them in my mouth? Ignoring the sanitation issues, I'm not sure I want to pop a tomato soup flavored piece of paper in my mouth while I'm enjoying the morning paper with a cup of coffee. Seems like these might fare better in a direct mail marketing campaign.
ProfessorChaos at 10:18AM on 03/26/09
Gosh I'd be careful if you took a magazine out of the library.
In case you're listening - work on smell-o-vision before you do this. Please.
http://bakingandmistaking.blogspot.com
cool2bars at 10:54AM on 03/26/09
I think it could be very effective. Obviously, the Taste strips are individually sealed: you would peel open a small foil sleeve to get the taste strip. No licking the newspaper or magazine itself!
Unfortunately, I think it has huge potential to market to children, and I am not for that at all.
Cary at 11:07AM on 03/26/09
This is just ridiculous.
juliebugsmama at 11:50AM on 03/26/09
I sort of understand Welch's
But the idea of licking something that tastes like fake Campbell's soup gives me the creeps.
Laurel E at 11:56AM on 03/26/09
Gross. I agree, I feel like the biggest impact here would be on the ability to market to children, something we should be doing LESS, not more.
lg7788a at 12:58PM on 03/26/09
@pomme - my first thoughts too! LMAO!
But agreed. Sounds like a sure-way to contract illness' and diseases. Please tell me this will be heavily enforced with sanitization restricitons...
hungrychristel at 1:50PM on 03/26/09
I think I get the concept behind this but EW! Who wants to lick something that's been in close contact with all that nasty dirty regular newspaper ink? I barely want to use my hands after I touch a newspaper, let alone lick a newspaper!
Hillary
Chew on That
Chew on That at 3:43PM on 03/26/09
People! No one is being asked to lick the newspaper!
"To ensure consumer comfort, the edible films are enclosed in tamper-evident foil pouches."
Still don't like the marketing-to-kids possibility, but come on. When you get a sample of cereal with your Sunday paper, it's not just dumped in the bag, no, is it? SHEESH
Cary at 6:11PM on 03/26/09
These have been around for years. I ordered some samples once at my old marketing job... They were pretty accurate taste-wise but it was hard to get past the weird texture.
producestories at 7:05PM on 03/26/09