Serious Eats
Taste-It Notes: Lickable, Flavored Print Ads
This probably won't save newspapers, but might keep them afloat a few more minutes: lickable ads. The marketing crew behind newspaper ink giant U.S. Ink Corp. have created Taste-It Notes, a peel-and-taste strip, in the same vein as those Listerine strips, that hopes to zazz up the print advertising slump.
The company said 1.5 million people have tried Taste-It Notes and 59% were more likely to buy the product after. So far Campbell's Soup and Welch's have signed up for the new gimmick. People like to lick stuff, but we'll see about this one. [via Dealscape]