KFC's Latest Marketing Move: Fixing Potholes
KFC is becoming the first fast-food giant to get into the pothole-fixing advertising world. In five major U.S. cities, a man dressed up as Colonel Sanders, and a more pothole-knowledgeable professional crew, will fix up the streets, but not without leaving a mark. "Re-Freshed by KFC" will be printed over the late hole in an eye-catching, but non-permanent, street chalk.
According to KFC, there's an estimated 350 million potholes on U.S. roads. And think of how many times you choke on fried chicken when driving over them! The city is happy, the people driving by subconsciously swerve to the nearest KFC, and a man in white wearing a head-protecting construction worker helmet stands in the middle of street. This seems like a very promising move. [via AdFreak]
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10 Comments:
Please, please--how can we get them to come to Chicago?
smallblondemom at 7:30PM on 03/25/09
doesn't this remind anyone of the movie "idiocracy"?
applecore at 8:14PM on 03/25/09
I don't know - it's kind of making me feel better about having KFC cravings lately. If I were eating one of my guilty pleasures, I'd feel better at least knowing the advertising isn't just more junk cluttering up my life.
marzipanda at 11:08PM on 03/25/09
@applecore: But the chicken has electrolytes
mandoopandoo at 8:24AM on 03/26/09
@applecore:
I don't know, but I'm going to keep my eye on the Fuddrucker's sign all the same.
painaxl at 10:14AM on 03/26/09
This is just... so weird. I don't get the connection on this one.
Laurel E at 11:58AM on 03/26/09
In this economy, I for one will take their money thankyouverymuch. Now, does anyone have the phone number for Hooters?
ImaChef at 12:14PM on 03/26/09
Is it an annoying public stunt? Yes. Is it an annoying public stunt that could actually do a bit of good? A reluctant yes.
Next let's see the Burger King in a little orange vest on the sides of highways picking up trash!
feriorrenna at 12:26PM on 03/26/09
tell them to come to new orleans. our idea of fixing a sinkhole in the middle of the road is to fill it with gravel over and over again until it swallows a car, then maybe do something. maybe it will make kfc more socially acceptable here. popeyes arent be fixin no roads.
delilah at 3:21PM on 03/26/09
I'm shockingly okay with this.
ReneeRobinson at 9:00AM on 03/27/09