Peanut butter sales are down nearly 25 percent after the recent salmonella outbreak after wary parents have stopped buying the lunchtime staple for their children, according to the New York Times.
Even though the FDA issued a list of safe peanut-butter products, many consumers appear to be taking a better-safe-than-sorry tact. The downturn has led some major peanut-butter manufacturers to issue an ad campaign to reassure consumers:
The J. M. Smucker Company, which makes Jif peanut butter, placed ads in newspapers across the country on Friday, including the New York Times, that said the company did not buy peanuts from the Peanut Corporation of America, whose plant in Blakely, Ga., was found to be the source of the outbreak. The advertisement included a 35-cent coupon for a jar of Jif. “Obviously this has had a very negative impact on the industry,” said Maribeth Badertscher, a spokeswoman for Jif.
Are you playing it close to the vest or are you still buying peanut butter from unaffected brands?