Colgate Uses Toothbrush-Shaped Popsicle Sticks to Remind Consumers to Brush
In lieu of giving out mini toothpastes at annual events like "Oral Health Month," Colgate is dispensing the actual sources of plaque: ice cream and cotton candy. But the sticks meant for holding each sweet aren't average sticks. Shaped like toothbrushes, they reveal dental hygiene messages like "Don't forget." It's like having a dentist live inside your food! It'd be a lot weirder, though probably more convenient, if there was an actual toothbrush buried underneath.