Coca-Cola has announced that it's dropping the "Classic" label from its name in the U.S. The extra bit was added to the original formula's packaging in 1985, when the company introduced the poorly received "New Coke" line. Says Ad Age:
But the word has gradually outlived its usefulness as the company has sought an increasingly global approach. The popular "Coke side of life" and new "Open happiness" campaigns have not used the word. "Classic" would have been used only in advertising specific to North America, said Scott Williamson, a Coca-Cola spokesman.
Of course, we wouldn't mind if they went really old school and brought back the formula that uses cane sugar instead of HFCS as a sweetener.