A Typical Day on the Kogi BBQ Taco Truck

Editor's note: We've been fascinated with the cult following that the Kogi BBQ Taco Truck has built up in L.A., so after today's Q&A with the truck itself, we asked Kogi team member Alice Shin for an inside look at a typical day on the truck. Ride along with her and Mark Manguera, below.

20090202-kogiday-intro.jpg

Photographs by Eric Shin from Flickr

Los Angeles-based taco truck Kogi BBQ started roaming the streets last Thanksgiving with the intention of spreading Korean-inspired tacos, burritos, drinks, and more to the hungry late night masses. Unexpectedly, the taco truck quickly garnered lines of hundreds willing to wait up to two hours (the average wait being 45 minutes) for Korean-Mexican dishes—such as tacos filled with spicy pork, spicy barbecue chicken, or Korean short ribs—created by chef Roy Choi. It may seem crazy to wait that long for a taco, but then this isn't your typical taco truck.

Take a peek into the daily routine of a full-time Kogi staff member, like founder Mark Manguera, to get an idea of what it takes to run the Kogi truck. It's a 9-to-5 job, but not in the way you'd expect.

9 a.m.

Rise and shine.

9:15 a.m.

20090202-kogiday-915am.jpg

Check emails and calendar for events and meetings.

10 a.m.

20090202-kogiday-10am.jpg

Follow up phone calls and emails.

11:30 a.m.

Organize the next business day.

12 p.m.

Meet up with the team.

12:30 p.m.

20090202-kogiday-1230pm.jpg

20090202-kogiday-1230pm-meat.jpg

Head off to the markets to shop for veggies and all those limes while someone else goes to massage the meats with marinade.

3 p.m.

Arrive at the lot and organize the truck.

3:15 p.m.

20090202-kogiday-315pm.jpg

Start prep—chop onions, blend sauces, grill meats.

3:30 p.m.

20090202-kogiday-330pm.jpg

Check voice mails and emails and follow up calls.

4 p.m.

20090202-kogiday-4pm.jpg

Reorganize the next business day.

5:30 p.m.

20090202-kogiday-530pm.jpg

Truck leaves the lot.

6 p.m. to 2:30 a.m.

20090202-kogiday-6pm-order.jpg

20090202-kogiday-6pm-food.jpg

Lots of twittering, grilling, order taking, and general Kogi madness.

3:30 a.m.

20090202-kogiday-330am.jpg

Clean out truck, wash it down and leave for home.

4 a.m.

Come home to check emails and voicemails.

5 a.m.

20090202-kogiday-5am.jpg

Beautiful sleep....

Comments

Add a comment

Comments can take up to a minute to appear - please be patient!

Previewing your comment: