Serious Eats

Pomegranate Sells Out to Jack in the Box

Pomegranate has been riding a pretty good high the last few years, appearing in juices, marinades, gum, lotions, and teas. Even if it's really not that much more exciting than a cranberry-grape-ish flavor, once you slap the pomegranate arils (fancy name for seeds) onto a product label, bam--automatically a few bucks more expensive.

So what happens when the glam fruit appears on a Jack in the Box menu? Loses some respect? Or is the wide availability great? Starting this week, the Pomegranate Berry Smoothie will go for $2.99 (the small 16-ounce size), with 280 calories, zero fat, 69 grams of carbs, and 53 grams of sugar. Like many drinks that highlight one fruit, it's actually an amalgam of juices--blueberry, raspberry, and cranberry Minute Maid juices in this case, all blended with non-fat frozen yogurt.

Will the teriyaki bowl and Sourdough Ultimate Cheeseburger eat the pomegranate slush alive? [via The Impulsive Buy]

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