Serious Eats
Makeover Ensures McDonald's Success During Downturn
New York Times: "As of November, the latest data available, the company had delivered 55 consecutive months of increases in global same-store sales. During a year when the stock market lost a third of its value—its worst performance since the Great Depression—shares of McDonald’s gained nearly 6 percent, making the company one of only two in the Dow Jones industrial average whose share price rose in 2008. (The other was Wal-Mart.)"