Pomegranate Sells Out to Jack in the Box
Pomegranate has been riding a pretty good high the last few years, appearing in juices, marinades, gum, lotions, and teas. Even if it's really not that much more exciting than a cranberry-grape-ish flavor, once you slap the pomegranate arils (fancy name for seeds) onto a product label, bam—automatically a few bucks more expensive.
So what happens when the glam fruit appears on a Jack in the Box menu? Loses some respect? Or is the wide availability great? Starting this week, the Pomegranate Berry Smoothie will go for $2.99 (the small 16-ounce size), with 280 calories, zero fat, 69 grams of carbs, and 53 grams of sugar. Like many drinks that highlight one fruit, it's actually an amalgam of juices—blueberry, raspberry, and cranberry Minute Maid juices in this case, all blended with non-fat frozen yogurt.
Will the teriyaki bowl and Sourdough Ultimate Cheeseburger eat the pomegranate slush alive? [via The Impulsive Buy]
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6 Comments:
Wait, so is there actually any pomegranate in this, or is just a mixed-berry smoothie?
KBestOliver at 10:11AM on 01/08/09
I agree - the description makes it sound like there is no pomegranate in the drink, in which case I would also agree that Jack in the Box is just trying to harp in on the trend of pomegranate just because its popular and will give them a 'healthier' image.
Hillary
Chew on That
Chew on That at 11:09AM on 01/08/09
To clarify, it's pomegranate in addition to the blueberry, raspberry, and cranberry Minute Maid juices.
Erin Zimmer at 11:10AM on 01/08/09
of coarse jack would do this!
GrabTrees at 1:21PM on 01/08/09
You know anything coming from jack in the crack is fake. Pomagranite my @ss.
MrChow at 3:23PM on 01/08/09
Not my cup of tea--that thing is chock full of sugar and calories!
runnereater at 3:48PM on 01/08/09