New Tazo Tea Lattes at Starbucks: Thanks, But No Thanks

The London Fog Tea Latte: left, as advertised; right, as served.
Walk by any Starbucks and you will instantly find out that it's tea time. Starbucks' newest caffeinated offerings are a series of Tazo Tea Lattes. How does Starbucks now want you to start your morning? Rather than a cup of Pike Place or a normal old tea, there's the London Fog Latte: "Full leaf black tea with citrusy Italian Bergamot and a hint of lavender. Sweetened with vanilla syrup and topped with steamed milk and velvety foam." Interesting.
But while the pictures in the ads look appealing (funny how ads can do that), the drinks themselves don't quite match. From the ad, I had expected something like a chai-style latte: a sweet, strong tea concentrate lightened by hot milk. The newfangled tea lattes, however, are just a normal cup of tea—bag and all—with sugar syrup and a bit of foam on top. Since the tea takes a moment to steep, these lattes are somewhat weak and overly sweet on first sip, growing stronger only over a bit of time. But by that point, the foam has flattened, if it hasn't already gotten stuck in the teabag. Not a good scene.
While the resulting "tea latte" is perfectly tasty, it's nothing but a new marketing spin. My suggestion for tea lovers? Just order tea (the London Fog just uses an Earl Grey teabag), add milk and sugar, and voila—a DIY "latte." You'll get to sweeten the tea to your liking, and the only difference is a few quickly disappearing bubbles of foam. And you'll save yourself at least a buck-fifty. Sorry, Starbucks.
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24 Comments:
I tried one yesterday and though a little sweet for my taste, it wasn't awful. I finished it. Probably because it brought me back to "tea" when I was little, when my mom doused it with sugar and milk. It's definitely not a tea snob's tea. More like a hot sweetened milk drink with a side of tea.
Erin Zimmer at 10:18AM on 01/12/09
I tried one last week and was pleasantly surprised, but maybe the barista was a little more skilled. While I won't go out of my way to get one again, I have taken to making them at home with my own loose leaf tea blends and steamed milk. I never thought about adding hot milk to tea, but it really mellows the tea without cooling the drink too much.
inblackink at 10:56AM on 01/12/09
Sounds good. I'm extremely picky about my tea, but I drink it room temp or cold versus hot, so I'll have to check this stuff out iced. I hate soy milk and all the spices like vanilla, cinnamon, etc. dumped in teas everywhere these days (although, I do like cardamom, but sparingly) that this sounds like this will be refreshing.
Cassaendra at 11:03AM on 01/12/09
I am a bit embarrassed to admit it, but I have been waiting for this review. Starbucks is a guilty pleasure, but some of their newly introduced products have been so terrible that I was waiting for a review. I'll skip these.
spartana07 at 11:14AM on 01/12/09
While you are entitled to your opinion, I think this is a fairly flawed argument. 1.) Any latte is just espresso with flavor and milk. You could very easily order two shots of espresso with a shot of vanilla for $1.50 cheaper than a latte and then just add the milk yourself. Part of the reason why people like latte's is because the milk is steamed. It's hot milk with foam. The hot milk keeps your drink warm. And the foam is just fun. 2.) Part of the appeal of the London Fog is the vanilla flavor shot. Vanilla flavor is just a different taste than any of the free sugar alternatives. 3.) If your issue is that your tea isn't steeping, you can very easily (as I do with my barista) ask that they steep your tea for a minute before adding the steamed milk.
But honestly let's face it. Anything you get at Starbucks is over priced and part of buying a drink from there is getting the convenience of specifying your specific drink to a degree that few other coffee/tea shops can. Kudos to Starbucks for figuring out another way to make money off of us.
amisstiger at 11:20AM on 01/12/09
The London Fog drink isn't new - it's been an "underground" Starbucks drink for a few years now. I guess they're just adding it to the menu officially. I've been a fan for a long time, but I always make sure to ask for half the syrup (which is what I do for any flavoured drink they serve - they're all way too sweet).
dithie at 11:38AM on 01/12/09
so, after years of learning to rattle off "soy) earl grey tea misto with no water and sugar-free vanilla" i can finally just say "london fog"? like i always have at second cup? stellar!
as someone who eschews black tea, what i like about this hot beverage is that it has some bite, but still comes out sweet if you don't let it steep too long. also, the way i can hold the tea bag over the drink and let it drop gorgeous caramel brown drops onto the foam. fun!
callmenaomi at 1:19PM on 01/12/09
With a tea bag in it? Seriously??? I make chai or Earl Grey latte at home rather frequently (unsweetened only, can't stand sweetened tea or coffee) since I do like frothed milk in my tea or coffee. I make strong tea (similar to an espresso shot), then I froth the milk, then I combine the two. But never did it cross my mind to stick a tea bag into a glass of hot water topped with a bit of milk foam. It just sounds wrong! Wrong, wrong, wrong wrong...wrong, wrong, wrong, wrong !(Doing my best Dr. Cox impression).
brooke29 at 3:50PM on 01/12/09
Thaat actually looks pretty good.. i like tazo
MrChow at 4:07PM on 01/12/09
My mom is a barista there and she let me smell the bags of tea they make the lattes from to see if I wanted to try one...I declined. They all smelled really gross and overly sweet. My mom says they all pretty much taste like leftover milk from a bowl of cereal...
I do enjoy the plain chai lattes though.
mayoxqueen at 11:56PM on 01/12/09
If you really want foam for your tea, just give the milk jug a good shake before pouring it! I did this by accident the other morning and was highly amused at the foamy milk.
AnnaOnTheMoon at 12:04AM on 01/13/09
I had the Apple Chai the other day, and it was...Apple Cider with Chai mix. It was pretty good (It made the cider spicier, which was a nice change) but overall it wasn't worth the money.
FerBer at 8:55AM on 01/13/09
Starbucks has really been the victim of some brand bullying by Dunkin' in McDonalds and yes they are a bit overpriced but thats part of the draw. It's a different kind of quality. It seems like lately they are grabbing anything from every corner to try and capitalize on.
I did try the London Fog the other day w/o the vanilla shot and I really liked it. The steamed milk [I used soy] was really a nice touch.
My office brews their coffee but I don't normally go their for coffee unless it's the summer and I'm in the mood for some Caramel Macchiato. I'm usually a patron of their Chai Tea Lattes.
It seems like everyone's on the pick on Starbucks train lately I hope they can pull through. But I do agree they have some branding/marking issues to work out.
BlondoverBlue at 12:38PM on 01/13/09
The tea bags for these tazo lattes are different than the regular tazo bags. It's full leaf tea, and it has a silky texture (like Harney and Sons tea.) Leaving the tea bag after the milk is added, while not to be preferred, is done for the sake of time. You would have to wait 3-5 minutes for your drink if they steeped the tea bag then discarded it before adding the milk.
But by saying the tea lattes are "just a normal cup of tea—bag and all—with sugar syrup and a bit of foam on top" I think the author is stating the obvious. According to the post, the sales pitch says: Full leaf black tea with citrusy Italian Bergamot and a hint of lavender. Sweetened with vanilla syrup and topped with steamed milk and velvety foam.
It sounds like the author got exactly what was promised, and I am confused by the evident disenchantment.
clasek at 2:25PM on 01/13/09
@clasek (and others),
Regarding my expectations: from the picture and the tagline, I was expecting something more like a chai latte. When Starbucks makes a chai, it's an integrated, tea-flavored drink. Since it's already flavored, there's no waiting for it to steep, and since there's no teabag, there's nothing to get in the way of the foam. So when I read "tea latte," I anticipated a chai-like drink. Several commenters mentioned the importance of the milk foam. I'm a HUGE fan of milk foam, and if the drink had been as foamy as pictured, I would have been pleased. However, I found that the wandering tea bag made the foam disappear rapidly, and though I ordered three different lattes at three different Starbucks, I never got more than a few stray bubbles. Perhaps I just got unlucky--but then again, the point of somewhere like Starbucks is consistency.
This isn't to say that it wasn't tasty--just to say that the steamed milk and tea strength, in my opinion, leave something to be desired.
Carey Jones at 2:40PM on 01/13/09
I tried the Apple Chai and didn't like it at all.
CanadianFoodieGirl at 3:01PM on 01/13/09
When I go to Starbucks I always get a small coffee black. I think it throws them off kilter. I guess I should be a little more adventurous and try the tea.
chardonnay at 3:40PM on 01/13/09
I know that I'm going to get shelled for this, but putting a soy product in coffee or tea and calling it a latte just seems wrong, not to mention unfortunate...
PommeDG at 4:24PM on 01/13/09
Good tea isso important and hard to find, no matter how you're going to treat it. Tazo is not good tea.
Pointy at 4:44PM on 01/13/09
Yesterday evening I step up to my nearest Starbuks shop to have a break from my head bumping office work. And what! Tea Latte! Not only. They have Black Tea Latte!!! Without thinking twice I ordered a grande.
I have tried almost each and every menu item there and was looking for something which can be giving a real good kick. I was fed up with the Chai Latte. Its true that there are so many people (may be entire India and lot of Americans) drinking this. But what the heck this spices doing in a tea. I say Nah!
If you ever had taste the thick red English Black Tea with milk (you need some practice to make the flavor thick), you will never go back to spicy Chai. May be you will say no to coffee too. I still enjoying the best tea ever I had in my life. It’s surrounded by misty mountains with lot and lot of tea plantation in Sri Lanka (Ceylon), in front of a beautiful waterfall. They serve hot black tea with milk. Ohh man! What a moment.
Now get back to Starbuks. With all of these sweet memories I had my Black Tea Latte from the counter. I was sooo much frustrated. What is this? Its like water and some sort of half boiled leaves. I don’t think Tazo tea is a good choice.
If you taste something serious, try to find some pure Ceylon tea.
tealover at 6:13PM on 01/15/09
Full disclosure, I'm a Starbucks barista. Not one of those cloyingly perky ones, but a knowledgable one.
I have a few things to say...
I'm not a huge fan of the new tea lattes either, and the thought has definitely crossed my mind that they just keep coming up with the most ridiculous new drinks and it's getting sad. This is the reason we've become the big bad starbucks everyone loves to hate.
That said, this idea of a macgyvered latte as being a brilliant way to get the same experience is utterly ridiculous. Milk when aerated tastes and feels vastly different than it does when it is not aerated (but heated) or when it is cold, like in the condiment bar carafes. If you ever get a chance on some slow sunday afternoon you're hanging out in sbux, you should ask a barista to let you try out the difference between them.
On another note, when you order a coffee or a tea with the intention of pouring half of it out into the trash can, you're not going to win any fans of the employees in your neighborhood store. Seriously, they're just trash cans. They're not super-insulated trash bags that are meant to hold a half gallon of liquid. All we ask is that if you do buy an earl grey or an awake tea with the intention of making your version of a tea latte, just ask us to fill it half full... please?
jzang at 11:52PM on 01/15/09
So far, I've had two tazo tea lattes (both london fog). My first experience was AMAZING - the steamed milk stayed thick and melded with the tea perfectly, not too sweet, just perfect. The second experience matches your description exactly...flat milk, nothing special, overpriced (though I got the tall for $3.25 after tax and had a gift card...).
But my point is: when done right, they can be delicious! Your barista should know how to steam better milk, and they should definitely instruct you to wait before the tea fully steeps before you take a sip. I personally love the concept and don't blame Starbucks for the good idea. And sure, if you want to DIY to save some cash, all the more power to you.
Hillary
Chew on That
Chew on That at 10:29AM on 01/20/09
I tried the Black Tea Lattes this weekend at my local Starbucks, and I must say I loved it. I am a fan of their Pike's Place coffee and I had never tried the teas. I think the barrista made a combo Black Tea/Chai Latte, and though I found it a bit sweet, the Tazo tea (Awake) was bold and flavorful. I've been drinking Twinings English Breakfast for many years, but bought a box of Awake and Twinings Chai tea yesterday. I'm going to try to reproduce the Starbucks experience at home. Any suggestions on how to reproduce the recipe?
LLBeanGirl at 6:10PM on 01/25/09
yu cant be serious..sbux has way better quality in the just tea bags ur talkin about go to dunkin donuts and see if they'd take any more time to prepare one of there overly sweet hot chocolates that will instantly send you to the bathroom or one of there tasteless coffees that have no background behind it.. i get extremely frustrated reading such things..
p.s I AM A BARISTA..and i love starbucks and the drinks i make!
rissa2302 at 11:56AM on 02/02/09