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Mixed Review: Brownies Made from Fat Witch Bakery's Snow Witch Mix

20090127-fatwich1.jpgI hope my mother, who lovingly taught me how to bake dense, fudgy brownies from The Joy of Cooking when I was a little girl isn't reading this: while her version holds a special place in my heart, the Fat Witch's brownies are better.

The Fat Witch Bakery is located in New York City's Chelsea Market, which is also home to Food Network headquarters. Two years ago, when I was freelancing at the Food Network, I couldn't stop myself from popping into the bakery every day on my lunch hour to savor a sample (or two, or three) from the plate so generously set out by the cash register.

Thick, buttery, and moist, Fat Witch's brownies had the most intense chocolate flavor I had ever tasted. Out of all the varieties (such as the Java Witch, the Blondie Witch, and the Caramel Witch) my favorite was the Fat Witch Walnut: with each bite the wafer-thin, crispy top gave way to gooey, bittersweet fudge and toasted, crunchy nuts.

I had to have the recipe. Unfortunately, until very recently Patricia Helding, founder and owner of Fat Witch, guarded her ingredients with her life. Though she has never revealed her recipes to any newspaper, magazine or website, I happen to know (because we share an agent) that she recently signed a cookbook deal. It will be at least a year before publication, however, so until then I'll have to satisfy my sweet tooth with one of Fat Witch's new boxed mixes, available at select Whole Foods and online.

The Fat Witch Mixes are available in three varieties: Original, Blondie, and Snow Witch (white chocolate). While I was tempted to go with the Original and add some walnuts to see if I could create a home version of my bakery favorite, in the end I decided to road test the Snow Witches. Not only were they seasonally appropriate, they were the most unusual. Who has ever seen a white chocolate brownie mix before?

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The box contained two pouches: one filled with mix, the other with white chocolate chips. The only necessary additions were 7 tablespoons of butter and 3 eggs. While the instructions called for melting the white chocolate and butter together in a saucepan, I opted to combine them in a bowl set over a pan of simmering water. White chocolate burns extremely easily, and since the Fat Witch mix rang in at a costly $8.99, I didn't want to have to start over.

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After stirring together the mix and eggs in a separate bowl, I added the melted chocolate mixture, poured everything into a pan, and slid it into a 350ºF oven. Overall, I was pleased with the minimal amount of prep work. Too often, gourmet mixes require a host of extra ingredients and equipment. In an effort to save time I've often spent much too long in the kitchen, dirtying an entire cupboard full of bowls. The Fat Witch mix took about 15 minutes to whip together, and my sink was nearly empty.

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Half an hour later, my Snow Witches emerged from the oven, a lovely shade of golden brown. The edges were crisp and buttery, the center deliciously thick and chewy. They tasted very much like blondies, but instead of a hint of caramel, there was a note of creamy white chocolate. I thought they were absolutely divine, but if you're looking for true fudge flavor you're best bet might be the Original Brownie version. Or you could top these with scoops of chocolate ice cream to make inside-out brownie sundaes.

11 Comments:

OMG. A friend of mine sent me some Fat Witch brownies for my birthday a couple of years ago. They were the best non-homemade brownies I've ever had (and better than a lot of homemade ones). I've GOT to find these!

Those brownies do look snowy and beautiful. It's amazing how few truly outstanding brownies there seem to be in NYC. But Fat Witch is definitely one of them.

How many brownies does this mix make? For $8.99, I hope it's a whole lot.

Ooh... these look like blondies. I wonder what's in the mix... if it's more blondie than brownie. At any rate they look delicious... so fluffy.

I've been on such a blondie kick lately.

http://megan-deliciousdishings.blogspot.com/2009/01/trials-in-blondies.html

I work in Chelsea Market and this review just forced me to get a walnut Fat Witch. Thanks for the calories!

Hi emgroff! Good question. I baked the mix in an 8x8-inch square pan, and got 16 reasonably sized Snow Witches. Thanks for commenting!

I am not usually a mix person but these sounds great.

Is this post about you or the brownies? "When I worked in the area" sounds more humble than "when I was freelancing at the Food Network" and "She's got a book coming out" sounds a lot less egotistical than "I happen to know she has a book coming out because we share the same agent."

Sheesh.

I'm not sure why you're feeling so nitpicky, atom 12, because the post was fantastic and the author definitely didn't seem to be flaunting herself to me. Plus, it probably isn't very widely known yet that she has a book coming out so she was simply attempting to validate the fact and how she knew, since when I googled "fat witch cookbook" or "patricia helding cookbook" nothing came up.

Also-- These look fab. Next time I'm in the area I'll have to get one!

The mix does sound expensive, but I bet it's much cheaper than buying a bunch of brownies from Fat Witch.

Am I the only one that is never impressed by a Fat Witch brownie? They always seems stale to me.

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