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In Videos: Slap Chop Infomercial Featuring Vince, the Enthusiastic Host

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Who's Vince? Just an enthusiastic infomercial host (also of Shamwow fame) who wants you to get a Slap Chop, a tool that chops, minces, and dices in seconds. But it does so much more. Some of Vince's promises:

You're gonna be in a great mood all day because you're gonna be slapping your troubles away with the Slap Chop.

This tuna looks boring. Stop having a boring tuna, stop having a boring life. Add this tuna, put it here like this—now you're gonna have a nice tuna salad. Look at this, you're gonna have an exciting life now.

The onions with the skin. Alright, this is making you cry, it's making me cry. Life's hard enough as it is; you don't wanna cry anymore.

My favorite parts feature animated sparkles and tinkly sound effects (see 1:14 and 1:26). Vince has won me over. Watch the video after the jump.

Slap Chop Infomercial

[via Coudal Partners]

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55 Comments:

my favorite line was, "you're gonna love my nuts."

also, since when is a pile of chopped up boiled egg breakfast "to go" ?

hilarious.

I love Vince. He's the only product huckster on television who doesn't irritate me. He's weirdly entertaining. If I didn't think this product was really stupid (at least for me), I'd buy it just to support him. I think he should just replace Billy Mays in everything.

The appealing thing about Vince is that it feels like they plucked him straight off of a product demo at the retail pavillion at the county fair. (And I'm sure that's exactly what they're going for; that's why he wears the headset.) For some reason I always found those perversely entertaining.

Good Lord!! I need a shower after watching this dude. Just slimy.
I THOUGHT BILLY MAYS WAS THE MOST ANNOYING HUMAN EVER.
Vince you have gone to 11 on my 1 to 10 slime-o-meter!!

I hate Vince so much. He's so seedy. I feel like he'd be handing me the slap chop with one hand and stealing my wallet (and maybe my soul) with the other. I would never buy something from him... He's even worse than the infomercial guy that yells ALL THE TIME.

Vince & Billy...both more annoying every time I have the misfortune of seeing them on the tube

I think I like Vince because he's so sketchy. I think it's hilarious! You'll say WOW

I like that he's always wearing a microphone despite the fact that his commercials are obviously filmed in studios.

I love how these informercials take a product that's been around forever (I've had the Oxo GoodGrips version of this thing for years) and make it seem exciting! and new!

I saw an informercial just the other day for a Bluetooth headset with the same pitch, a brand-new innovation only available on this Special TV Offer!

I think Vince and Billy Mays need to have an enthusiastic-hand-gestures throwdown.

@Max Fishcher:

LOL, I love the microphone - it makes him look like the guy at Costco who hawks juicers. In the old days of infomercials they'd always have a studio audience where the mic made sense. Now it's just funny...

I honestly thought this was a joke or spoof the first time I saw it on TV. I kept expecting somebody to jump out and say "You think THAT'S cheesy???!? Check out this new QUADRUPLE CHEESEBURGER from Burger King!!!!" Couldn't (and still can't) believe its real......

Vince is....well, Vince is awesome. I'mma marry him.

Hahaha, oh, I love Vince. My sister and I enjoy his shenanigans so much that I seriously considered getting her some ShamWOWs for Christmas.

@rheogs, I know! I sent this to the aforementioned sister and her immediate response was, "Kathryn, you do realize we have a 'Slap-Chop' at home, only it's from the Pampered Chef?" I must have been blinded by the animated sparkles and tinkly sound effects. =)

best line was when using the cheese grater and he just starts to rhyme things that have nothing to do with cheese like bikini and martini

I swear I saw Billy Mays selling health insurance on a commercial the other day. Also, what's up with that Shamwow commercial? They overdub him saying "This one lasts ten years." when he obviously said something else in the original recording.

@Edwardkimuk: YES, I LOVED THAT PART!!

brilliant. whoever wrote this ad and cast vince deserves a prize. this video has been making the rounds online and that all adds up to TONS OF FREE ADVERTISING.

and yes, i want to buy one.

"you're gonna be slapping your troubles away"

uh... I don't want a chopper for that.

Vince is awesome at what he does. People need to stop being such haters.

I'd pay to see a Billy Mays vs. Vince cage match. They each get to use their own products as weapons.

"You're gonna love my nuts..." ROTFL.
Yeah, I'd love to slap chop his nuts.

haha that's so funny. my boyfriend and i see the shamwow commercial all the time. the first time i thought vince was creepy. but the more i saw the commercial, the more i was intrigued by the shamwow. i kind of want one. the slap chop...not so much.

i was so intrigued by the shamwow commercial, i actually googled "vince shamwow" and found a wiki article on him. his name is vince offer! is that for real?

my sister just showed me this when she was visiting for new year's, because she kept quoting the "you're gonna love my nuts".

in fact, of vince, she just said "he could sell shit to a toilet." truer words may have never been spoken.

yeah apparently vince offer is a sketchy guy in real life and made the most offensive comedy movie ever. but heck, i'd still buy anything from him!

additionally, for several years now i believe pampered chef has been selling one of these that splits open at the top so you can clean it well.

Boring tuna = Boring life...now its all clear to me! Thanks, Vince!!!!

All that, and we're gonna make America skinny - one slap at a time.

Yep, put Vince and Billy Mays on Celebrity Deathmatch. Clean up the arena with a ShamWow. Vince rules... he's funny and at least he doesn't scream.

I"m with spartana07. The first time I saw this commercial, I fell out when he said "your gonna love my nuts". Classic.

Unlike Max Fischer, I can't say I like that this guy wears a microphone despite being filmed in a studio. It annoys me for some reason, and makes him come across as an idiot.

To be exact, I can't stand this guy at all. His commercials are too long, and he seems like a putz.

Also, my mother had something very similar to this porduct in the 70s, and it worked great. It was a little bigger though, but still.

I find it funny that all these years later, we have some crackpot selling this sort of thing, like it's the next Magic Bullet. Even worse, are those watching it, going "Wow, I gotta get one of those!".

dude is MASTERFUL! i can't believe i've never made the connection between boring tuna and boring life, let alone cheese and bikini.

Am I imagining that he had an Aussie accent when the Sham Wow first showed up? And no, I will never love his nuts........

You didn't just get me to watch an infomercial, did you, Serious Eats? You wouldn't do that to me, would you?

WOULD YOU?

@DaveFaris: It's not an infomercial; it's performance art.

"I'd pay to see a Billy Mays vs. Vince cage match"

Vince lunges forward ropes Billy in with a sham-wow and slap chops face. Billy counters with a face full of OxyClean?

I love infomercials. My favorite part is when he essentially says you already have this product, but now it's easy to clean, so you should buy another. I haven't bought this product before, and trust me, it wasn't because I was concerned about bacteria.

...wait, it's for real?

"You're gonna love my nuts."

SOLD! My life will never be boring now.

I have my parents late 50s version of this primitive food processor, which is a one cup glass measuring cup with a wood disk in the bottom, and a four-bladed spring-loaded chopper mounted in a very 50s patterned lid.
I've used it for some things that don't require even-sized results, which you'll never get unless you are pounding something into powder.

Vince looks like a broke-ass Johnny Knoxville

What is that accent? Long Island? Some weird Scandinavian country? Somebody please tell me what the hell that accent is, it's been annoying the hell out of me.

Looks like the Shamwow guy is giving Billy Mays a run for his money!

okay, vince is 100x more awesome than billy mays. also, robyn, i love your posts - i'm always like, how does she know exactly what i'm thinking?!?!

My mom had the same device in her kitchen which she'd break out to relieve some tension if she didn't feel like using the good ol' knife. Not sure what "breakfast" consists of a hard boiled egg, a gherkin, a green onion and a bit of ham.

@absentmindedprof: I CAN READ YOUR MIIIIND.

I CAN LOOK INTO IT RIGHT NOOOW.

..Please tell me you're thinking of manatees, because that's all I see.

i saw this here earlier and didn't have time to watch it - and amazingly - i saw it on tv tonight
the nuts line was classic - i also wonder how many takes it took to get that thing in the sink when he threw it over his shoulder.

I used to own one of these food chopper things (different brand though). Has anyone else ever used these? I found them useless. Everytime I tried to chop something it would end up wedged in the zig zagged blades. I also found that if you didn't have a dishwasher and had to wash this thing by hand forget it. I simply could not get into all the nooks and crannies. Has anyone else ever used one and found the same difficulties or do I just have issues :)

Yes, the best line was certainly "You're gonna love my nuts."

Um, I was strangely intrigued by the product and actually kind of want one, if not just to support the kid. Yes, stereotypical infommercialist, but quite entertaining if I do say so myself.

I also vote that he replace Billy Mays. I'm sick of Billy always YELLING at me about his stupid products. At least Vince speaks politely.

Vince really IS strangely compelling and I'm glad you guys included him here at Serious Eats. I'm so tired of Billy May's monotoned YELLING through the whole commercial, you just tune him out. When Vince gets on, you experience the guy in the middle of the mall, doing his demonstration for the tenth time that day and really doesn't care anymore--he just wants you do buy the damn thing so he can go home. He's really kind of entertaining himself, in a way. I was so happy to see him pick up another stupid product that I MIGHT just buy when I see it on the "as seen on TV" rack.

And yes, I've used one of those choppers and actually, they're OK for what they do, but I'd rather get out my Victorinox knife and my German mandolin from QVC (it was a GIFT--but it's damn good!)

ShamWOW is sold on Amazon. You can check the reviews there. They aren't very good.

Love the mic and the cheesy spiel. I used to go to the state fair and watch the product hawkers (whopper-choppers, fuel saving devices, blenders, etc) work the crowd the same way. As a 12 yr old, I could spot the BS, so watched in amazement as moronic adults lined up to fork over their money.

I could never say the BS those guys delivered without blushing in shame. I developed an admiration for their ability to pour it on with such conviction. As said above, it is performance art.

"Fettucini. Linguine. Martini. Bikini."


Awesome.

Vince looks like he was just released from Rikers last week. Love when he disassembles the gadget - he's too cool for school. But I can only do this for 20 more minutes.

I love how he says on the Shamwow commercial, "Call in the next 20 mins. , 'cuz c'mon folks, we can't do this all day".
Ha! Much more entertaining than Billy Mays. "Just pay extra shipping and handling." (I'd type in all caps but that would be YELLING!)

@Martini--I have one from Pampered Chef and it's awesome. I use a bottle brush to clean between the blades and never have any trouble with the blades getting hung up while it's chopping.

I can't stand Vince. I think Billy Mays is the Sith Lord and Vince is his apprentice. I did like how he threw the "bad" chopper over his shoulder. Would've been better if he'd also said, "Bork bork bork"!

Holy Crap! And people ask why I fast forward through so many commercials! Thank Vince "The Wonder Douche" for making my point for me!!!

Highlights? Hmmm...the "boring tuna". Poor tuna! Does he not know that it's the chicken of the sea?! I mean come I

Next, for those of you who not only like hard-boiled eggs for breakfast, but consider it more convenient to eat it along with other ingredients from a ziploc bag...this is your lucky day!

And can someone please tell me what FRET-tuccine is?

But, far and away the best one was, "you're gonna love my nuts"...uh, nope don't think so, Vince! The only useful thing I could think of doing with this product was setting up Vince, his nuts, the Slap Chop and Lorena Bobbit. Now that would be something I'd spend $25 bucks on!

If the commercial is on, I'll watch it. He throws the sell out there with his own unique style. He's not a monotone robot. There's "Vince" in his presentation. Plain and simple ........... I like him. Vince is cool.

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