The Guardian's Word of Mouth blog reports that Jamie Oliver is launching his own food rag. Jamie Magazine hits WHSmith newsstands and stores in the UK on Thursday. "Oliver takes many of the magazine's photographs himself, and copy is packaged in Jamie's trademark 'alright geezer' style, a 'no bullshit' here, a comparison of a flavour to an 'acid-house party rave' there—although there are also more worthy pages on the politics of tipping."
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