Serious Eats

Death of the Girl Scout Cookie?

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Founded in 1912, the Girl Scouts are pushing their 100th anniversary. But with few camp sites offering internet access and iPhone reception, and first aid badges losing hipness, the organization is fighting to remain relevant. With membership falling, the Girl Scouts hired a management consulting team and came up with one solution: de-emphasize the cookies. Apparently they want to be associated with more 21st century girl power, which doesn't leave room for the sweet snacks.

Wait. Shouldn't cookies be associated with every era? And hope? And happiness? Since when does cutting them fix anything? Not to mention the entrepreneurial skills involved in selling cookies.

November is usually prime time for the pigtailed brigade to go door-to-door and sweet-talk you into pre-ordering another box of Thin Mints. Did you notice a downturn in cookie sales pitches?

Related
Girl Scouts Thinks You're Chubs
Girl Scout Sells Record-Breaking 17,323 Boxes of Cookies in One Season

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