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Is Panettone the New Fruitcake?

20081202panettonejpg"[A] joyless mass of dry cake polluted with the unpleasant bits of dried fruit that even your Nan wouldn't eat, dusted with a cloying layer of elderly icing sugar and wrapped in a box with a ribbon."

That's how Guardian blogger Tim Hayward describes panettone, which he goes on to call "an elaborate Italian joke." The big, red, bell-shaped box is fast becoming the Christmas gift (and re-gift) of choice, and, like its predecessor, the fruitcake, is considered something of a burden to the recipient.

Well, fruitcake has always had its defenders (how else has it continued to make the rounds?), so I'll be panettone's. Unlike fruitcake, panettone is a tender brioche that can be baked into bread pudding or fried into a gorgeous French toast. Unlike fruitcake, panettone has not yet become a euphemism for the insane. I know which I'd rather find in my stocking.

Panettone: Yea or nay?

52 Comments:

I'm on the fence.... when its fresh, its soft and fluffy and delicious with morning tea/coffee, but that only lasts 1 day and it takes a full week to finish a whole panettone. If you're *unlucky*, it will be past its prime when you buy it and you won't even get that 1 day of yumminess, will not pass GO, and will go straight to dry, awful, stale panettone.

homemade pannetone (made in a coffee can) is delicious and wonderful. Anything that can last years in a box = Italian cousin of the twinkie.

I like pannettone but I don't like seeing it being sold in weird places like: TJ Maxx, hardware stores, gas stations. (I've seen it at all of these) It just makes me think it's a giant imported hostess cake. If it's fresh, then yes.

I vote yea, as long as there's a houseful of people.

I love to make Panettone "pancakes". I cut rounds or triangles and pan them with butter until a little crispy on each side. I make a maple port reduction, then sear some foie and gently place it on top and well.......I guess I am a Yea!

Yea panettone!!! Bread pudding, french toast, and don't forget - stuffing!!! YUM!

But honestly folks, there's nothing like a homemade panettone. If you're game, try the recipe in Rose Levy Beranbaums' The Bread Bible.

It does get stale quickly, and straight-up it may not be that interesting, but there's nothing better on christmas morning than pannetone french toast!

I think it's amazing, but I agree that it should be homemade or fresh from a good bakery.

You can all hand then over to me. I adore panettone.

I say yea. Even if a little stale, it still makes a good sponge for chocolate fondue!

Yea! heat/toast in the oven and spread some butter over it. I'll have to try the french toast idea, sounds delicious!

NAY!!!! I remember when my I was promised a "special treat" in Italian Class. What a total letdown that it was Panettone

Love!! It's amazing. It's one of those things that I look forward to every year, like the star-shaped, chocolate-covered cookies that my local grocery store sells only during December.

i really like that box :/

Ooh...my husband introduced it to me. He lived in Brazil for 2 years, and it's a big treat over there. I think it's like fruitcake- best served with cheese. Love it!

whats not to like about panettone! its delicious christmas happiness.

but not the kind you find at the end of the aisle in the supermarket, thats just gross bread they are trying to pass off as panettone.

izatryt, I'm coming over to your house. :)

For shame - Panettone is so good toasted (usually I do this in the toaster oven) then slathered with butter.
Drool.

Do not like. :) Here in Italy, though, we have a better alternative - "Pandoro" - pane di oro (bread of gold) which is basically panettone without the candied fruit!! I infinitely prefer it and you can do a lot of things with it - french toast and other desserts.

I've had very good (buttery) panettone, so add me to the yea list. Probably the best way to use less than stellar panettone is to turn it into panettone pudding or french toast the slices.

i like panettone, but i love pandoro! with coffee or asti/ moscato.

Honestly I cringe at the site of it from so many spoiled childhood moments. It always looked good and one bite in I'd remember it was terrible cake. But it was like those 5 year old candy covered almonds at nani's - I could never resist trying. I've never had it as an adult so I'll try the pudding/toast/stuffing. I wish marzipan would be the new fruitcake instead...

This is huge in Brazil, we also get chocolate Panettone (chocolate drops instead of the fruit).

I prefer the Pandoro, like rosso99, we have that in Brazil too, but mostly during Easter for some reason!

Reading these reports from Brazil re: non-fruit panettone, my first reaction was "sure, but then its just challah". Is that true? Is panettone really just challah with candied fruit?

Yea...I grew up in an Italian home, and this was always part of the Christmas season. We would have it toasted with our coffee in the morning around this time of year. Toasting forgives even a bit of staleness...and it's quite yummy as french toast. I have to be honest though...I think I like it more because of the memories it conjures up, than the actual taste or texture of it.
I still say Yea, though.

My family is Italian, and after learning about Panettone in Italian class, I asked my grandmother why we never had it. She responded, "Because it taste-a like dry crap!" Years later curiosity got the better of me and I bought some. She was right.. :(

Simply toasted and buttered - divine.

It comes in chocolate chip now. Definitely not a burden to me.

I'll join in the chorus of fond praise: actually, make that 4 votes, because we all love it. There are different versions, tho, so if someone winds up with an inferior version, I'd agree bread pudding is the way to go. (We can't throw anything away.)

from Brazil: What's Challah? We don't have that here, so its all pannetone!

We're used to it... But recently i've started seeing a lot of fruit cakes at local bakeries... Probably it's just the balance of the Universe being shifted.

Ah. The old Pannettone debate. Thanks to our proximity to Italy, here in Malta we feel the full force of the Christmas PT onslaught. I LOVE it. In all its myriad forms. We get the basic sort plus a host of different varieties. One of the most sumptuous in a Baci branded one! The best best best come from Milan (traditional home of the PT) and I always try to get those. As with all things - pay a little more and you get quality... make sure you get "Tre Marie" brand - you will be in PT heaven.

wow, never heard of pannetone before.

i do like fruitcake though, so i'd give it a go.

Panettone yay, for me -- Even the boxed ones can be nice, if you don't mind soaking it with spiced rum. :)

(And for the curious: Keep the panettone wrapped, add about a cup or so of rum, let it soak in. You'll want to wait about a week, turning it once a day to make sure it soaks evenly.)

Yea! Fresh, high-quality panettone with a cup of espresso is a true delight.

I love fruitcake but hated how dry this abomination was when I bought one at, I think, Trader Joe last year. I hate dry and crumbly bread. Hopefully it's really moist fresh-baked; otherwise, no thanks.

I dislike pannettone just a little less than I dislike fruitcake. I can't remember the url, but a few years ago, a digital ad agency posted a "shoot the fruitcake" game for the holidays - it was fun.

mmmmmmmmmm. Panetone and my toaster will make beautiful music together this year for the full week after christmas. butter some days, cream cheese others...oh the joy, the rapture.

I look forward every year to some freshly made panettone from Enrico Biscotti in Pittsburgh's Strip District. Oh, toasted with a little butter and some coffee from La Prima Espresso around the corner. Mamma Mia. LOVE the idea of using it for french toast. That WILL happen this year.

It is not Christmas without Panetone...when I was little my Nonna's brother would send one to us from Italy and I loved having something come from so far away. I look forward to it every year. It is great toasted with butter or in a bread pudding. For me, it so much more than just the Panetone itself--it is what is says about my family, our traditions, etc.

I love it. They sell individual sized Panetone at World Market so I don't have to buy a whole one to enjoy it before Christmas.

I LOOOOVE panettone!

@mh330 - No, not really like Challah. It's more like a Brioche, but it has a distinct flavour, not sure of what, but it does not taste like bread.

Although I've never had it myself, I'd say that the still wrapped one that's been sitting in the office all week leans towards the fruitcake column...

Candied fruit? BLECH!

Love it! I'm Argentinian and it's a big deal there. it wouldn't be Christmas without it. My uncle used to strategically stockpile it during Christmas so he could eat it for most of the year.

I grew up with panettone, which may be part of the reason I like it so much, but there are a lot of different brands, which means that quality ranges from dreadful to fantastic. I shouldn't think that the ones at Trader Joe would be particularly good; they're definitely not supposed to be dry.

I dislike panettone for the same reason I never touch fruitcake - I don't eat cooked or dried or candied fruit, ever. However, I am fond of pandoro, the fruitless version of panettone, or the one with chocolate chips instead of fruit.

I'm a pandoro girl.

As a nice jewish boy, my introduction to panettone came by way of my italian ex-girlfriend. My verdict? as an ardent fruitcake hater, and christmas scrooge, i think panettone is all right. definitely edible, possibly tasty, and a great last resort dessert. i've even been tempted to pick one up at trader joes several times in the last few weeks. that said, i really find it to be fairly mediocre, if only because of my disdaine for the fruity bits that are never particularly delicious. the brioche is always delectable, and i would really like to try a pandoro, but can never seem to get my hands on it.

I'm Italian and we always had panettone for the holidays. I didn't like it as a kid, but then tried it again as an adult and now I love it. We like to have it in the moring with coffee.. and of course it's always there on the table when we toast the new year with Asti. Oh we have it for Christmas too, along with the rest of the desserts. For prolonged freshness, make sure you keep it sealed in the plastic bag that it comes in after you open it. Merry Christmas.

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