Grocery Ninja: Sticky, Caramelly, Stroopwafels
The Grocery Ninja leaves no aisle unexplored, no jar unopened, no produce untasted. Creep along with her below, and read all her mission reports here.

Photograph from da mad pixelist on Flickr
Two impossibly thin, crisp, waffles enveloping gooey, buttery, caramel. I used to think that the alfajores my housemate’s grandmother lovingly sends from Argentina were my favorite cookies. But I do believe I’ve seen the light.
You see, it’s not just that these stroopwafels—hailing all the way from the Netherlands—taste amazing. They are also functional. They’re meant to be placed atop a steaming mug of coffee or tea, with three truly noble effects:
1. The rising steam from your beverage warms the cookie, causing the caramel within to get all hot and gooey
2. Because you will be placing your cookie atop your cuppa, it allows you to take a minute or two to sink into your seat, breathe, and relax before you get started on the day’s pressing matters
3. While the previous two things are occurring, the cookie is also keeping your beverage hot.
What’s not to love?
For a cookie of humble beginnings (they were originally made from bakery leftovers (crumbs!) in 1784) the stroopwafel commands an impressive following. So much so that the Association of Stroopwafel Addicts, with its board members, “honorary life permanently high members," "counter stroopwafel addiction unit members," and "those in denial," was started by a Dutchman named Lodewijk Gelauff in 2006. The association bills itself as one for "people who have tasted a stroopwafel and like it very, very, very much," and, as far as I can tell, boasts a motto of “resistance is futile.”
It even has an official poster with "before" and "after" stroopwafel consumption photos, and, if the pictures are to be believed, one’s face is meant to turn notably red post-consumption. Rest assured, however, that the partner and I have consumed nearly an entire bag of stroopwafels and have not had to deal with any effects more untoward than a profound sense of deliciousness.
You could travel to Gouda, Netherlands, where, I’ve been told, the intoxicating, buttery scent of freshly baked stroopwafels scents the air for miles around a bakery, and the cookies are the size of dinner plates. Closer to home, you can get less formidable—though perfectly scrumptious—individually wrapped ones from enlightened coffee shops.
And, if you cannot resist mini things (or drink your joe from a dainty demitasse), you’ll find bags of mini stroopwafels from Trader Joe's and Whole Foods. If you really, really, don’t want to bother with a hot drink, they’re still good straight from the package. But that would be like drinking extraordinary wine from a plastic cup. There’s a YouTube video showing how they’re made here (in Dutch, but fairly self-explanatory), and a recipe here.
About the author: Wan Yan Ling can usually be found in the kitchen procrastinating on "real work" or online tracking down obscure recipes. Ling thinks eating alone is no fun, and she still believes in hand-mixing.
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25 Comments:
Please stop calling it a cuppa.
DanielJ at 3:35PM on 12/08/08
mmmm I've had those, from Trader Joe's, they're little bites of heaven.
There's not a TJ's real close to me but I smell a quick road trip now that you've reminded me of these.
Southern_bella at 3:40PM on 12/08/08
I grabbed a box of these at Costco a few weeks ago, I never knew about the coffee thing. I just liked them because they were tasty. Now I like them even more because they are functional.
proncis at 3:49PM on 12/08/08
and all this time, I've been eating them at room temperature like a sucker.
practicallydone at 3:51PM on 12/08/08
in Holland, a local told my friend and I that was THE THING to eat there. We became so obsessed with them in the short time we were there. Fresh ones from marketplaces are insanely delicious!
RachelDP at 4:01PM on 12/08/08
I love stroopwafels, but, unfortunately, only maple-flavored and white-chocolates ones are available in the local economy (Hanover,NH). I miss the caramel goodness.
kaszeta at 4:03PM on 12/08/08
I did a swap with a friend in the Netherlands, and she sent me a package of stroopwafels as part of it. OMG they were so good - the caramel was rich and deep, with that fabulous almost-burnt taste that good caramel should have. I still dream about them two years later. I'm thrilled to know that they are available at Trader Joe's, even if they are minis.
trillian42 at 4:20PM on 12/08/08
I'm going to Trader Joe's tonight -- for cheap, good wine and now, these!! Thank you!
suthungirl at 4:22PM on 12/08/08
Trader Joe's, Shmader Joe's...
You don't know what your missing until you try the stroopwafels made in Billings, MT. I am so glad they stock them in my town's little gourmet kitchen shop now that I don't live so close to the factory.
GretchinF at 4:22PM on 12/08/08
They also have stroopwaffles at Zabar's in NYC. They are the larger size that fit over a coffee mug.
MikeyMikes2k at 4:55PM on 12/08/08
OMG, the ones from Billings were my first and true love. They're amazing.
casalee at 5:09PM on 12/08/08
i love stroopwafel! when i visited amsterdam, i didn't bother with the "treat" that everyone assumes that you're visiting amsterdam for. i skipped directly to the munchies. stroopwafel munchies (ristaffel munchies, too).
i second mikeymikes2k's suggestion of zabar's.
one of my coworkers also found them in a bakery on the UES. i'll ask her where.
funny that you posted this today. a friend gave me a box of them yesterday purchased during a layover in schipol. i brought them to the office to share, and they didn't last the morning. such yum!
sloppydelicious at 5:54PM on 12/08/08
RachelDP + sloppydelicious: I'm jealous =p
trillian42: I'm completely with you on that almost-burnt taste!
GretchinF: Ignorance is definitely bliss -- now I'm dissatisfied where I wasn't before!
onedaylingers at 6:40PM on 12/08/08
I buy them at World Market, where you can choose from regular, jumbo, or mini. And I savor them like no other cookie.
renzata at 7:45PM on 12/08/08
I've been lucky enough to spend a lot of time in Holland over the past few years, and call a lot of Dutch folks as close friends and I've never actually seen someone place a stroopwafel over a coffee cup. I don't doubt that it's true but would say it's no longer common.
If you want them hot just go to a street market and hope someone is making them fresh. Really delicious.
alktraz at 8:36PM on 12/08/08
The Chelsea Market Basket store sells the Tregroes waffle brand from UK. They had samples of the new caramel waffle covered with mint dark chocolate flavor. If you love dark chocolate, mint and stroopwafels, you'll definitely love this. They also sell the regular caramel waffel and milk chocolate covered ones.
They were having a 20% off sale on the cookie which were originally priced at $5 a box. I bought a few for myself and some for friends. I plan to have mine over a cup of peppermint tea.
mchow at 9:48PM on 12/08/08
I'm gonna pick up a bag of these when my class is over. I'm in Amsterdam, hehe! They're way overprized outside of Holland though. You shouldn't pay more than $2 for a pack of 10.
jenneke at 6:36AM on 12/09/08
i can't believe i've never heard of these....looks like i have a mission now.
gastronomeg at 11:07AM on 12/09/08
Oh boy! I'm going by World Market on my way home from work today. I need these goodies for my morning coffee!
gammypie at 4:07PM on 12/09/08
You can buy a ton of these at Costco- I did last week! I can't wait to have one on top of my coffee tomorrow!!!
mhurst826 at 11:26PM on 12/09/08
YUM!!!!!
It reminds me of a Tim Tam Slam... but yummier!!
Ambitous at 10:47AM on 12/10/08
They are available at Whole Food's as well.
AnjSD at 12:48PM on 12/10/08
@onedaylingers/WYL: Sorry! Well, kinda sorry... order some, I know you won't regret it! ( http://www.caramelcookiewaffles.com/ )
GretchinF at 3:38PM on 12/10/08
Not to sound ignorant, but I am Italian and to me they look like the Italian cookie "pizelles" with some caramel in between them. I mean, they look and sound delicious and I am now on a mission to find them, but for anyone who has had both cookies, are they similiar? Thanks!
Smiley604 at 1:39PM on 12/14/08
Pizelles and stroopwafels are nothing alike. I love them both but it's like comparing apples to oranges. Make sure they have butter in the ingredients as a lot of them don't. Yum!
bluiiis at 10:34AM on 12/15/08