Copia Files for Chapter 11

According to the New York Times, Copia, the food, wine, and art museum in Napa, California, has filed for bankruptcy protection. Julia Moskin is too polite to state the obvious, that Copia was clearly overly ambitious, to say the least, and never quite found its footing or place in the food world. Even 35 million dollars of Robert Mondavi's money wasn't enough to see it through. It's hard to imagine a reorganizational scheme that can work for Copia, particularly in these times. Everyone in the food world rooted from near and far for Copia to succeed, but to me it seemed doomed from the outset. I take no pleasure in saying that, believe me.
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3 Comments:
Oh no!!
This makes me truly sad - I had such a fantastic time at Copia when I visited Napa Valley for the first time this past summer. It's a beautiful place, full of fascinating information and enthusiastic employees. I really felt like I'd found a food Mecca. Guess it was too good to be true. ='(
teenagefoodie at 8:07PM on 12/02/08
We are a culture of museums and Halls of Fame, monuments to aggrandizement for the shallow. There's no surer sign of old age, death and decay as being institutionalized. The framing, the little placard, the explanatory text. It's moribund. When did food and wine become so cold? No. Let it die a quick death. And let's celebrate at a good bistro.
Feefiefoefum at 10:30AM on 12/03/08
Sad. I really loved their garden. Beautiful.
jennywenny at 6:51PM on 12/03/08