When the UK division was warned that global sales would be down this year, they decided to go exclusively fair trade, in hopes of boosting revenue.
Serious Eats Newsletters
Popular on Serious Eats
- Dinner in 20: For the Best Fried Chicken Cutlets, Use Clarified Butter
- Seekh Kebabs: The Grilled, Spiced Pakistani Meat-on-a-Stick of Your Dreams
- Video: Use Your Cast Iron Pan and a Tortilla for Extra-Crispy Pizza in Just 12 Minutes
- What "Selling Out" Allows a Craft Brewery to Do
- The Best Serrated Bread Knife for Your Kitchen