Serious Eats
Luxe Ads for Everyday Food
As we dig deeper and entrench ourselves in the recession, sales of such "basic" foodstuffs as Campbell's soup, Spam, and Kraft mac and cheese have seen an upswing. But for some, even those can be a luxury.
But ad agencies Leo Burnett/Chicago and Starcom remind Chicago shoppers that "Food shouldn't be a luxury." To drive donations to the Greater Chicago Food Depository, news ads picture such pantry staples as peanut butter and jelly sandwiches, soup, and broccoli posing for beauty shots with coiffed and coutured models.
Let's hope that the irony stays strong through a tight holiday season. To donate $5 from the Chicago area, follow the instructions on the bottom of the ads and text MEALS to 90999. The ads will run through the ends of the year. [via AdRANTs]