Alton Brown Is the New Face of Welch's Grape Juice
In the past, it has been Regis Philbin and various little kids. Related: Alton Brown chews the fat with Serious Eats [Yahoo Finance]
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9 Comments:
I'm not so sure about this one...it doesn't really seem to fit! Well, I guess we'll see.
cakespy at 5:57PM on 11/11/08
*cough* sell-out *cough*
liwinegirl at 6:01PM on 11/11/08
oohhhh man... i love alton. love love love. but this is a disappointment.
http://www.menshealth.com/eatthis/Drink-This-Not-That/Kids_Juice.php
"Kids love grape juice for one reason: It's loaded with sugar. That also means it's loaded with calories. In fact, when it comes to sugar and calories, no juice is worse for you than grape."
mr guy at 6:48PM on 11/11/08
@mr guy - well, to be fair, grapes are naturally higher in sugar (fructose and glucose) than almost any other types of fuit (I believe that dates and figs are the exceptions), so when looking at 100% juices (with no added sugars), grape juice only has a higher sugar content because the grapes naturally had that sugar to begin with.
I wouldn't put grape juice (or any other 100% fruit juice) in the same category as "fruit beverages" or "juice drinks" that contain little or no juice and are nothing but water and added sugars.
Steen at 3:02AM on 11/12/08
Welch's and Alton huh... that's like Welch's and Elton (John), not a good match in my opinion. Don't get me wrong, I love Alton and Elton is alright as well. When I think of grape juice, his face doesn't come to mind. They should stick with kids for their advertising. I love that concept. Comment to Welch's: Don't fix it if it ain't broke!!!
ddvierra68 at 1:23PM on 11/12/08
Two years ago a friend loaned me his library of "Good Eats." These were the early shows, the salad days. (Bad pun. I know.) I literally watched and took notes. I still have those notes in my cooking binder. Gosh, that was fun.
Alton's latests projects, like "Feasting On [insert new adventure]," have been entertaining. Heck, I ride a Triumph Bonneville and can certainly appreciate good road food. (His BWM rocks.) BUT those shows don't really have the educational/technical hook that first grabbed my attention. I get that we need to support mom-and-pop restaurants if we want to preserve local food cultures, but I'm not taking notes.
Enter: Welch's Grape Juice Ad. Same educational/technical feel, complete with chalkboard... But, it's an Advertisement! ...For grape juice?! Perhaps I'm not the demographic being targeted here, because it's definitely not making me crave the juice. It just makes me feel targeted.
So... I'm going to retreat to my "Two Fat Ladies" collection now. They had such a straight forward, intelligent approach (and a Triumph Thunderbird, complete with sidecar!). I've always wondered if Alton picked up some of his ideas for his shows from them.
Here's hoping this commercial is the only one of its kind and that Alton will continue to do what he does best.
Banannah at 1:58PM on 11/12/08
I have to retract my 11/12 comment - saw the commercial and it is pretty good.
ddvierra68 at 3:14PM on 12/08/08
Has Alton Brown jumped the grape??
gorpong at 3:17AM on 12/12/08
Remember when the Welch's spokesperson was Pebbles Flintstone?
Anyway, I respect Alton Brown and I really don't think he'd endorse something that he doesn't personally believe in. I'm allergic to concord grapes, so so grape jelly, jam or juice. If I wasn't, I would be influenced to buy it because AB says it's good for you. He was the person who actually explained WHY high fructose corn syrup is so bad for you. Ever notice them playing that "it's all good in moderation" commercial during Good Eats? I wish Food Network wouldn't support THAT!
Donnamarie at 11:39PM on 05/04/09