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Reduced-Sugar Cereals for Kids May Be Saltier Than Potato Chips

Kellogg's cereals.
You probably don't go for sugar kids' cereals when you have a craving for savory food, but according to this report from the Wall Street Journal, some cereals may be saltier than potato chips, more specifically in reduced-sugar cereals. London-based group Consumers International explains that "manufacturers are likely to add salt to boost the flavor of the product, and may use salt to maintain customer appeal when sugar levels are reduced." Although Kellogg's Frosties Reduced Sugar cereal showed higher sugar and salt contents compared to potato chips, Kellogg spokeswoman Susanne Norwitz said that she wasn't aware of Kellogg adding salt to reduced-sugar products.
Of course, the main problem with kids' cereals is that they have too much sugar, not too much salt. Reformulated cereals with less sugar will hit store shelves in June. [via The Food Section]