Lou Dorfsman's 'Gastrotypographicalassemblage'
Clockwise from top: "Gastrotypographicalassemblage" as restored by the Center for Design Study, a detail of the wall, Lou Dorfsman in front of the wall. Photographs from TCFDS on Flickr
Lou Dorfsman, who had a 40-year run as advertising and corporate design director at CBS, (during the heyday of what was once known as the "Tiffany Network"), died last week at 90.
The food angle here? Dorfsman designed an amazing work of art for the cafeteria at CBS headquarters called the "Gastrotypographicalassemblage." It was a wall 35 feet long by 8.5 feet tall that represented all sorts of foods and food-related things as playful words reminiscent of the old wood type seen in advertising posters of the late 1800s.
"Gastrotypographicalassemblage" was unceremoniously ripped from the walls of the cafeteria in the early 1990s, but the Center for Design Study in Atlanta got a hold of it and has restored it. You can see more photos of it here. [via The Daily Heller]
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