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Vintage Candy Monday: The Charleston Chew

Editor's Note: Every Monday, we'll spotlight a vintage candy to put you in the Halloween mood. This week, the Charleston Chew.

20081005-charlestonchew.jpgNamed after the dance craze during the 1920s, the Charleston Chew (née 1922) comes in vanilla with chocolate coating, strawberry, and chocolate. Though there's no directions on the wrapper, it's an unspoken rule to put a Charleston Chew in the freezer first. Once hard and ice-cold, the Charleston Chew gets a “Charleston Chew Crack," or smack against the table to make for a zillion its and bits. Basically, if you don't know someone with a freezer, you should properly fixate on another candy.

I like that the school bus yellow wrapper has outlived any color changing initiatives, and the abnormally long size is a smart financial investment.

Whether or not you've been to Charleston, you are definitely allowed to love this candy.

13 Comments:

i looooooove charleston chew - but i like em melty and chewy
alas, my teeth not so much......

I may not eat much candy these days, but this is still my favorite! I love 'em frozen like I used to get them at camp when I was a kid.

I worked in the park district concession stand in high school, and Charleston Chew was one of our most popular candies. I wish I saw it in stores more often.

LOVE! but not frozen. I agree with deliciousnyc, melty and chewy all the way.

Gotta go with the others here and say that I prefer them soft and chewy. Though I'm curious to know which of the 3 flavors you prefer?!? I love the original and chocolate but can't stand the strawberry!!! As for my teeth, I don't know which they hate more...Charleston Chew or Sugar Daddy!!

http://gonzogastro.wordpress.com

Oh, nougatty goodness! There's one more thing for tonight's shopping list. Now I will be craving these all day.

The strawberry one was always my favorite. They also good warm, especially if you've grown tried of your front teeth and would like to get rid of them.

I go with the best of both worlds: I freeze and crack it, then let it warm up so it's soft and chewy. :)

I love them so! The strawberry ones! I havent had one since I was little, I never see them anymore...I prefered mine to be soft and mushy, slightly melted in my halloween pillow sack.

I am so happy to bring together the Charleston Chew lovers, but does anybody think the strawberry one moderately tastes like cough syrup?

Chalestin Chew is chewy Louie(but not too chewy)

@Erin....exactly, that's why I can't eat the strawberry ones and asked what everyone's favorite flavor is.

Back when the brand was owned by Nabisco and I was an Industrial Engineer there, I did some work in the plant. Nothing better than fresh off the line.

By the way, the smack on the table works even without freezing.

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