Martha Stewart's daughter, Alexis Stewart, is probably not making a precious place setting with fall leaves and acorns right now. Like mother, like daughter only goes so far. Instead, she's somewhere making fun of her mom's early '90s episodes of Martha Stewart Living.
That's the premise of the new show Whatever, Martha! Hosted by Alexis and her friend Jennifer Koppelman Hutt (daughter of Martha Stewart Living Omnimedia chairman Charles Koppelman), Whatever, Martha! premieres tonight on the Fine Living network.
It's a half hour of Alexis and Jennifer vegging on a couch, or engaging in arts and crafts, while making fun of Martha's short shorts, bed fetishes, and masked OCD moments (when kids go berserk with icing, clearly destroying her concept of cupcake design).
The sarcastic narration is reminiscent of Mystery Science Theater 3000 but with more potpourri and bobbing for apples. Episode previews, after the jump.
I wouldn't be surprised if Martha had a "No Giggling" rule in her house, but weirdly enough, she's the one who came up with the show. Though putting herself in harm's way of on-air teasing, it's a pretty smart business move. Fine Living isn't usually hot with the twentysomething audience, but this could become the Martha show for people not old enough for Martha. It's also a great use of rotting episodes from 1991 to 2004, probably being ignored in some office.
Watching a preview episode, at first I sort of felt bad for the younger Martha, but quickly realized—this can only grow her empire even more. She can take a few jabs for that.