'Whatever, Martha!' Premiere Tonight, Martha Gets Seriously Mocked by Daughter

Martha Stewart's daughter, Alexis Stewart, is probably not making a precious place setting with fall leaves and acorns right now. Like mother, like daughter only goes so far. Instead, she's somewhere making fun of her mom's early '90s episodes of Martha Stewart Living.
That's the premise of the new show Whatever, Martha! Hosted by Alexis and her friend Jennifer Koppelman Hutt (daughter of Martha Stewart Living Omnimedia chairman Charles Koppelman), Whatever, Martha! premieres tonight on the Fine Living network.
It's a half hour of Alexis and Jennifer vegging on a couch, or engaging in arts and crafts, while making fun of Martha's short shorts, bed fetishes, and masked OCD moments (when kids go berserk with icing, clearly destroying her concept of cupcake design).
The sarcastic narration is reminiscent of Mystery Science Theater 3000 but with more potpourri and bobbing for apples. Episode previews, after the jump.
I wouldn't be surprised if Martha had a "No Giggling" rule in her house, but weirdly enough, she's the one who came up with the show. Though putting herself in harm's way of on-air teasing, it's a pretty smart business move. Fine Living isn't usually hot with the twentysomething audience, but this could become the Martha show for people not old enough for Martha. It's also a great use of rotting episodes from 1991 to 2004, probably being ignored in some office.
Watching a preview episode, at first I sort of felt bad for the younger Martha, but quickly realized—this can only grow her empire even more. She can take a few jabs for that.
Daughter Alexis on Life with Martha
Some Best Moments from the 'Whatever, Martha!'
Previously
'Whatever, Martha!' Mocks Vintage Martha Stewart TV Shows
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18 Comments:
Therapy often takes the guise of a production crew and major advertisers. Don't we all wish? LMAO
JerzeeTomato at 3:57PM on 09/16/08
Wow, I don't know about this show.
Raphael at 3:58PM on 09/16/08
Wish the preview clips would have been less choppy. I'd like to see a straight 2- or 3-minute run of what the show would really be like.
Adam Kuban at 4:19PM on 09/16/08
I do like that yellow chair though.
Raphael at 4:25PM on 09/16/08
I guess I underestimate Martha. For this to be her idea she must have a great sense of humor and a lot of confidence. Good for her!
passion4eating at 6:06PM on 09/16/08
@adam - theres a full clip on their website, whateverradio.com
nalega at 6:20PM on 09/16/08
hard to believe it is martha's idea. my boss filmed an episode with her (making brioche) a few years ago and said she ran an incredibly tight ship. everyone was constantly telling him martha does _____ this way, or martha prefers _____. regardless, something about the whole show idea rubs me the wrong way.
lexophile at 7:37PM on 09/16/08
@passion4eating: it might have less to do with a sense of humor and more as a way to reuse old content that isn't current anymore. It's a business decision.
wunami at 8:50PM on 09/16/08
i think i would rather pull my toenails out with pliers than watch this.
cybercita at 10:38PM on 09/16/08
Of course it's a business decision and might not speak so much to her sense of humor.
But, this was my first thought of what it really is after seeing the clips/reading the comments:
"What? I'm Martha Stewart bitches!"
PS - best Martha moments ever: the two appearances on Late Night w/ Conan O'Brien where she ate/drank some crazy shit. I know she ate some Taco Bell (a bean or beef burrito if I remember correctly) and chased it down with a swig from a 40 oz of Olde English 800. I thought I remembered another clip where she ate a double stack from Wendy's & washed it down with a shot of Jack Daniels (can't find it on the internet so I can't verify my memory's accuracy).
graciecat at 12:00AM on 09/17/08
Boooooring!!!!
Vicky at 2:57AM on 09/17/08
I couldn't get past the first 10 minutes of the debut episode. These two sound like a couple of drunken, screeching harpies who are desperate for attention. Not funny.
mrs_black at 9:55AM on 09/17/08
I laughed through the whole show! It was so funny and I think very highly of Martha giving the 'go ahead' for this one. Those that didn't like it are just the 'stick in the muds' that wouldn't like most humor. The two girls only said exactly what most of us think sitting in our living rooms watching Martha. Again, wow, we loved it!!!!!!!
copswife at 12:33PM on 09/17/08
someone please remind me of why Alexis is "famous" oh yeah, because she's Martha's daughter?! I have to agree with someone above, a root canal looks less painful and alot more entertaining than to nobody's whining and bitching about "my horrible mommy" start doing something with your lives ladies and maybe you will be a third as interesting as you seem to think you are.
huneybumper at 1:15PM on 09/17/08
I saw them promoting the show on Martha's show the other day and after they showed a clip, all three of them looked at each other kind of uncomfortably... and then Martha started defending her shorts.
anonymoose at 6:39PM on 09/17/08
I think Martha is funniest just being Martha--like when I saw an episode where she was trying to make whoopie pies with Cookie Monster. (Like a Super Ego cooking with an Id). Or when she nearly decapitated a frozen ice cream cake turtle taking it out of a sticky pan and got livid. I love Martha and my respect for her and my laughter at her comes when no one is trying to send her up, because she does that beautifully herself.
I'm not very fond of her daughter's friend, and I don't have cable so I wouldn't watch this show.
HeartofGlass at 6:46PM on 09/17/08
Alexis! Why so much sarcasm? I know you think you're humorous but get a grip. You stink. Jennifer: not so bad. But find a better show and get rid of Alexis.
slm4459 at 9:32PM on 09/17/08
I think the show whatever martha stinks!! alexis should be ashamed of herself. and both alexis and jennifer are silly acting and silly looking. they both need to get real jobs and apology to Martha.
dejamco at 11:27PM on 09/06/09