Serious Eats

Oatmeal Is Starbucks' Most Popular Food Launch

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Starbucks announced last week that the chain's "Perfect Oatmeal," launched in early September, is the chain's single most popular food launch in the company's history. Oatmeal is a very beautiful thing, and I'm glad America agrees.

I'm also glad Starbucks didn't do anything to make it funky. For $2.45, it's just oats and hot water in a cup. Optional packets of dried fruit, mixed nuts, and brown sugar add a nice purist touch. According to Michelle Gass, the senior vice president of marketing at Starbucks: "We believe we have hit a home run."

Oatmeal has always been a home run in my heart.

Previously
Starbucks Introduces a New Line of 'Healthier' Breakfast Foods
Cats Meow for Starbucks New 'Perfect Oatmeal'

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