Serious Eats

Adventures in Lame Marketing, Part Whatever

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How excited would you be if you got a GOLD STANDARD box, shaped like a gold bar, delivered in the mail? We thought something awesome might be inside—but what?

Really expensive chocolate? Other candy? Chocolate-covered bacon? Diamond-studded chocolate-covered bacon? Something, anything, to satiate our pre-lunch hunger?

Were we ever disappointed. The answer, after the jump.

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Progresso 100% Natural Chicken Broth. Great.

Printed from http://www.seriouseats.com/2008/09/progresso-chicken-broth-adventures-in-lame-marketing.html

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