Mott's Selling 50% Juice For the Same Price as 100% Juice
Mott's Plus Light Apple Juice has "50% less calories and sugar than 100% apple juice"—because it's watered-down. Consumerist compares regular Mott's apple juice to the light version, and while the light has higher levels of vitamin C, vitamin D, and calcium than the regular, the light juice is almost the same for twice the price. Perhaps it's convenient if you can't add water to 100% juice by yourself.
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9 Comments:
Perfect example of the the un-structured and EXTREMELY flexible US food compliance regulations. I am not at all surprised : D LOL
Are the ingredients listed the same and in the same order???
hungrychristel at 4:20PM on 09/10/08
They also sell the same thing (I think) branded as "motts for tots". Their marketing says that watered down juice also waters down the amount of vitamins the kids get, so the watered down "motts for tots" adds additional vitamins in (making the juice taste kinda weird to me...).
I'll stick with watering it down myself thanks. I'm lazy, but not THAT lazy.
cjingram at 4:35PM on 09/10/08
That is outrageous.
ReneeRobinson at 5:31PM on 09/10/08
...b/c it is so hard to take half a glass of apple juice and fill it with water.
AliNC at 5:52PM on 09/10/08
Because American's will buy anything (except real food) in the name of saving calories.
Oy.
Also, apple juice isn't supposed to contain Vitamin D or 100mg of calcium per cup. On principle, this bugs me - we fortify our foods to avoid having to eat anything real.
ilovebutter at 6:19PM on 09/10/08
in the example provided, the 50% juice also has more than three times the sodium of the 100% juice
coffeejitters at 8:06PM on 09/10/08
Depends on how much you pay for the water.
srhcb at 8:14PM on 09/10/08
LOL you know the really huge challenge we must soon face is that of potable water. It's actually worth more to the human organism than gasoline. Maybe this is the beginning of a new appreciation and recognition: Water: it's what to drink." "Got water?" "Water time!"
Judith in Umbria at 9:33AM on 09/11/08
This isn't any more mind-boggling than the "whipped" products that add nothing but air, yet cost a heck of a lot more per ounce. The volume increases because of the whipping, and the calorie count goes down per volume measurment, but all that's been added is air...I'm thinking of things like whipped butter and whipped cream cheese, which were touted at one time as being lower in calories than the non-whipped counterparts.
Yes, I'll agree that the whipped versions are easier to spread or that there's some labor/time/machinery involved in doing the whipping that increases production costs. So if it's a little more expensive and there's some value to the whipping in terms of my convenience, I'm fine with that. But marketing it as lower calorie was where I got annoyed.
dbcurrie at 2:07PM on 09/11/08