Remember Little Gordon? The nine-year old internet sensation pretending to be a mini-version of the real Gordon Ramsay, complete with voluminous blond hair and a vocab that includes words like "rubbish"? The viral video campaign, launched by the UK-based hospitality site Caterer.com, disturbed Ramsay's real eight-year old son Jack. He was horrified by the fictitious—though pretty hypothetically accurate—representation of his foul-mouthed father on screen, believing this really was a younger version of Daddy.

According to Ramsay in the New York Post:

I got sent [the link] yesterday. I was with my [8-year-old] son Jack and [my wife] Tana. I said, 'Look, come and see Daddy when he was 8.' And Jack started watching it and he started getting upset because he thought I was talking to his grandma like that. And so for the last 24 hours I've been trying to tell him that it's not me, but he's absolutely convinced that Little Gordon is me.

Ah, what's a father to do!