Emeril New Spokesman for Crest, Still Uses Tired Catchphrase
Crest Whitening Expressions needs a fresh, clean catchphrase, so who better to reel in video submissions with ideas than the Catchphrase King. Emeril Bam! Lagasse. Who cares if his teeth are white (not enough close-ups in this ad to say for sure) or if he actually uses Crest. (What if he's a Colgate man? Gasp.) So far, he isn't working with much. Submitted catchphrases include: "Aiee, chihuahaha," "Boo-yah," and "Owwwa." They're getting pretty desperate. Watch Emeril flex Bam! in the Crest campaign, after the jump.
Emeril New Spokesman for Crest, Looking for 'Bam'-Like Catch Phrase
[via AdFreak]
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5 Comments:
"Retire!"
philn at 2:55PM on 09/18/08
Emeril was a spokesperson for toothpaste a while back (when he had his sitcom or thereabouts). I think it was for the crest herbal expressions. He would sneak off to the bathroom to brush, and his Bam! woke his wife up (and probably scared birds and set off car alarms and the like).
I would look it up, but I am lazy today. I wonder if this is a continuing deal, renewing, or actually different toothpaste.
TheFoodGeek at 2:57PM on 09/18/08
@FoodGeek- I remember those commercials as well, and if you go to the site, the new campaign is for the same product. This is really nothing new, unless Emeril will be choosing a BAM replacement. Suggestion: silence!
greyrussian at 3:17PM on 09/18/08
I concur with TFG and greyrussian...Emeril's been "bamming" for Crest for at least a couple of years. The marketing geniuses at P&G, parent company to Crest, probably thought it was astute to get a chef to endorse herbal toothpaste. Chefs know herbs, after all.
holdthemayo at 5:46PM on 09/18/08
just f'n stop Emeril, please...!
I am waiting for Paula Dean to promote adult diapers. "Hey Ya'll - it's OK to crap your pants...especially after you've eaten one of my favorite dishes: Triple Fried Chocolate Doughnut cheesburgers smothered in instant Jello puddin', and topped with mayo and a slice of hostess ding-dong "
GingerSnap at 6:56PM on 09/18/08