Crest Whitening Expressions needs a fresh, clean catchphrase, so who better to reel in video submissions with ideas than the Catchphrase King. Emeril Bam! Lagasse. Who cares if his teeth are white (not enough close-ups in this ad to say for sure) or if he actually uses Crest. (What if he's a Colgate man? Gasp.) So far, he isn't working with much. Submitted catchphrases include: "Aiee, chihuahaha," "Boo-yah," and "Owwwa." They're getting pretty desperate. Watch Emeril flex Bam! in the Crest campaign, after the jump.
Emeril New Spokesman for Crest, Looking for 'Bam'-Like Catch Phrase