Economy Bad, People Eat More at Home, Food Magazines Prosper
Tighter budgets are encouraging more people to cook and entertain at home, feeding demand for recipes and advice. Everyday Food's newsstand sales rose 8.9% in the first half of the year, while sales of Everyday with Rachael Ray gained 6.2%, and Gourmet was up 3.5%, even as overall newsstand sales for consumer magazines fell 6.3%, according to the Audit Bureau of Circulations.
Despite the financial mess, we all have to eat. And to save a few bucks, our kitchens will become the most popular restaurants. If you can't afford that fancy meal out, you can at least afford a subscription to one of the 336 food magazines published this year. Let them eat glossy photos of cake!