Coke Zero Zero 7, New James Bond Packaging

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To promote the latest Bond film, The Quantum of Solace (out mid-November in the States), Coca-Cola and Sony Entertainment shook hands on this numerically-convenient special edition Coke Zero Zero 7 bottle. The bottles will roll out next month, but only in the UK. According to the Coca-Cola brand director across the pond, the edginess of the Bond persona matches that of the Coke Zero identity. The core audience is 20-something men who dream of wearing more tuxedos and carrying a license to kill card. [via The Dieline]

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