T.G.I. Friday’s Loyalty Program, 'Give Me More Stripes,' Lets You Cut the Line and Get Free Food
Ever go to T.G.I. Friday’s and say to yourself, "Hey, this line is really long! I wish there was a way to cut ahead of all these people!"? Now there's at least one way to get some V.I.P. treatment in the local strip mall without slipping the maître d' a twenty. Not sure how we missed this, but T.G.I. Friday’s launched their loyalty program, "Give Me More Stripes" on July 14, and the numbers are astounding: more than 380,000 members signed up, which evens out to more than 600 members per U.S. restaurant.
In a way, it's not surprising when given these perks: a free appetizer or dessert upon sign-up, a one-time use jump-the-line-pass, and an $8 certificate for every $100 spent (excluding alcohol). T.G.I. Friday's has got promotion right. Who needs to pretend-blow up fake restaurants? People just want free food and a shiny, personalized membership card.
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6 Comments:
It makes me sad that almost 400,000 people in the US have not only eaten at a TGIF in the last three weeks but expressed an interest in returning.
worldcupfever at 10:13AM on 08/07/08
Why would anyone want this?
ReneeRobinson at 10:22AM on 08/07/08
I'm amazed that there are lines of people waiting to get in! Can anyone attest to that?
simon at 10:23AM on 08/07/08
Our last meal at TGIFs was horrible and resulted in a gift card for a free meal. I love free stuff, but it isn't fun to have to go back to the same restaurant to get another disappointing meal.
_greenbean at 10:32AM on 08/07/08
I don't know what is worse: waiting in line at a TGIF or the need to jump said line. I'd hang my head in shame on both counts.
jayfallon at 11:11AM on 08/07/08
I used to go to Fridays a lot because it was the only place close to me with NTN Trivia after the local Pizzeria Uno closed. It's not bad if you think of it primarily as source of beer with the possibility of a few greasy snacks on the side.
rheogs at 12:58PM on 08/07/08