Food Commercial Directing 101: Don't Smash the Camera Into the Food
Filmmaker Stefan Sargent admits that he was the wrong man to hire as the director of a TV commercial in 1984 for Alveston Kitchens, a company that sells frozen food to small restaurants. The crew got so fed up with his misguided directing—including demands to lower the camera—that they finally went ahead with this completely ridiculous take, allowing the camera to smash blithely into pies, profiteroles, and cream puffs while the British voiceover praised the company's "carefully prepared" products. Then, as Sargent good-naturedly reports, they kicked him off the set. [via Luna Pier Cook]
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2 Comments:
Has the practice of restaurants using pre-prepared microwaved food caught on outside the UK?
I've never heard of it in the USA on the same sort of scale. Sure, there are prepared things like sheets of Lasagna used for catering, but individual portions of high-end food?
I remember seeing a stack of microwaves in some of the kitchens shown on the UK Gordon Ramsay's Kitchen Nightmares, but have never seen anything like that in a USA kitchen.
peekpoke at 2:01PM on 08/16/08
I looooved this video- good find!
ellis at 7:45PM on 08/16/08