Photograph of Sprinkles cupcakes from Noonch on Flickr

California-based Sprinkles Cupcakes filed a lawsuit against competitor brand Famous Cupcakes over the cupcakery's improper use of the Sprinkles trademarked "modern dot" design. All this over a dot? Yes. The double concentric circle design is officially registered by Sprinkles. Though Famous Cupcakes doesn't seem to use the dot look on their actual cupcakes—just on their logo background—the iconic resemblance is not fine by Sprinkles. [via Eater LA]


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