Sprinkles Cupcakes Sues Over 'Stolen' Use of Dot Design
Photograph of Sprinkles cupcakes from Noonch on Flickr
California-based Sprinkles Cupcakes filed a lawsuit against competitor brand Famous Cupcakes over the cupcakery's improper use of the Sprinkles trademarked "modern dot" design. All this over a dot? Yes. The double concentric circle design is officially registered by Sprinkles. Though Famous Cupcakes doesn't seem to use the dot look on their actual cupcakes—just on their logo background—the iconic resemblance is not fine by Sprinkles. [via Eater LA]
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11 Comments:
A real food fight? ;)
Food Gal at 6:33PM on 08/20/08
Batter up!
MerMade07 at 7:14PM on 08/20/08
I guess all they need is a picture of a cupcake with the same design before the trademark, and just invalidate the trademark.
variaas at 7:26PM on 08/20/08
Or move the dot slightly off center
variaas at 7:29PM on 08/20/08
Isn't that "design" all over everything nowadays? Tough call.
Anniepooh at 7:51PM on 08/20/08
Good thing Target doesn't sell cupcakes, though I think its Chockylit chocolates have that dot and circle thing all over the place.
OneWallKitchen at 8:22PM on 08/20/08
Oh, my bad--I meant Choxie. Chockylit's actually an awesome cupcake blog/baker.
OneWallKitchen at 8:23PM on 08/20/08
They should go after Target next! :)
AliNC at 9:26PM on 08/20/08
all these cupcakes are making me hungry:( hahaha.
ishiefishie at 3:27AM on 08/21/08
are they going to sue me next because i have nipples?
sloppy at 12:43PM on 08/21/08
Is it just me but do those cupcakes look like.......modernist nipples?
Yu Ming Lui at 1:11AM on 08/22/08