Serious Eats
Food Commercial Directing 101: Don't Smash the Camera Into the Food
Filmmaker Stefan Sargent admits that he was the wrong man to hire as the director of a TV commercial in 1984 for Alveston Kitchens, a company that sells frozen food to small restaurants. The crew got so fed up with his misguided directing—including demands to lower the camera—that they finally went ahead with this completely ridiculous take, allowing the camera to smash blithely into pies, profiteroles, and cream puffs while the British voiceover praised the company's "carefully prepared" products. Then, as Sargent good-naturedly reports, they kicked him off the set. [via Luna Pier Cook]