McCain Frozen Foods Co. Launches Ad Campaign with Presidential Candidate
The advertising team for Canadian-based McCain, the frozen and packaged spuds company, lucked out when an eponymous politician decided to run for president. They will capitalize on the name recognition with an election-themed campaign called "Why McCain should be in the White House," according to Advertising Age.
Since McCain (the food one) doesn't use trans-fatty oils, one campaign slogan will be: "McCain goes to war over oil." Another one: "McCain brings 'smiles' to millions," referencing the company's frozen potatoes with cut-out smiley faces.
The company hopes to keep the campaign alive until early November, unless events with McCain (the human being one) make the ads seem old.