Risqué Orangina Ads Stir Controversy
Bow-chicka-bow-wow sums up recent ads for Orangina, where an anthropomorphized animal kingdom shakes, shimmies, and lap dances, wearing lingerie and strategically-placed leaves. It's quite a jump from the vintage French ones with an orange peel serving as a harmless umbrella.
The commercial itself is even worse. Soda bottles explode between the thighs of zebras, then squirt onto the chests of other animals. Not sure how much that and a scantily-clad gazelle fits into the fizzy French soda vision. Parents and children groups are offended, as reported in the Independent, inspiring the Advertising Standards Agency (ASA) to reconsider the ad. Do you think it meets the standards of good taste and decency? Watch the Orangina commercial after the jump. [via SoGoodBlog]
Explicit Orangina Commercial
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28 Comments:
LOVE IT!
simon at 3:59PM on 08/26/08
What...the...hell. That is beyond creepy.
Smoosh at 4:11PM on 08/26/08
I think that's weird. The deer has boobs and a bellybuttton....and that's just wrong. I have no words.
waterbaby at 4:15PM on 08/26/08
Wow, disgusting. We'll use scantily-clad as a sell tactic for ANYTHING! Sounds like someone's ad agency hit a brick wall. (And no, I didn't watch the video. The pictures were enough!)
myrnie_twin at 4:17PM on 08/26/08
It looks like it popped out of the pages of High Fructose.
foodvox at 4:28PM on 08/26/08
This ad as been around for a while, actually. I must say I love it. Bizarre, original, and totally weird and creepy. It's great!
mandybrown at 4:35PM on 08/26/08
I guess I don't get it?
I mean, I like the Flashdance and Esther Williams tributes, and the dancing is actually kind of fun. Are they trying to say Orangina is sexy enough for grownups? Because, if that's the case, they probably should have gone with, at the very least, cartoon people, instead of cartoon animals.
Just weird. Hieronymus Bosch meets Jennifer Beals meets Nickelodeon. Really odd. Not sexy, not offensive, just odd.
MegB at 4:35PM on 08/26/08
It.... is.... um. I'm not really sure how I feel about this. If I want to see pole dancing, I go to the strip club?
nightowl at 6:06PM on 08/26/08
A bit weird but interesting.
I LOOOVE Orangina!
PeanutButter at 6:20PM on 08/26/08
i. am. disturbed.
thats just wrong....
listener at 6:22PM on 08/26/08
It's got us talking!
I actually don't mind the commercial. Hell, I spend 20-30 hours a week playing a game with anthropomorphic races - I am a tauren (cow) druid.
The name "Orangina" has always made me snicker....
Cassaendra at 7:33PM on 08/26/08
I thought Europe was used to risque ads, but maybe not Britain so much.
This is very typical for French ads. I don't see why they're so surprised. The year I lived there I saw a giant Benetton billboard with horses mating, yogurt commercial with a naked woman running through a field, gum commercial where a nerdy white guy running a race against all black competitors chews the gum and miraculously becomes black and goes on to win ... it goes on and on.
Cookieeater at 7:54PM on 08/26/08
I don't get it, but I think its hilarious. Not exactly kid-appropriate, but I thought folks in Europe were used to the risque being more commonplace. Guess American prudishness is catching.
erichan726 at 8:32PM on 08/26/08
Um. Someone at Orangina's ad agency just needs to join a Furry fetish group, methinks. Much better outlet for that sort of thing.
elizabells at 8:33PM on 08/26/08
What do you expect from something named ORANGINA??!!
C'est sexy le boisson d'orange!
Pointy at 9:08PM on 08/26/08
Isn't that Spanish (Castellano) on the "vintage French one?
I think that the it's funny that a leaf over a bear's crotch is more provocative than bare one!
krisp at 9:57PM on 08/26/08
WOW, that's an amazing ad. I feel like having some Orangina now with a sexy bear!
LOL.... I think some people are too uptight and should look at it as a creative ad.
Yu Ming Lui at 11:54PM on 08/26/08
I like stuff like this that appeals to my sense of wonder, and it's actually a cute ad.
I hope people don't actually feel threatened by this sort of creative approache. It's an ad that doesn't insult the audience, but entertains them.
Tonecat at 1:38AM on 08/27/08
Love it.
foodinmouth at 10:57AM on 08/27/08
Cass, didn't the bear growl sound just a little (druidy) familiar?
Nezrite at 7:09PM on 08/27/08
I was croggled when I saw this a few months ago -- and I like funny animal stuff tho not the weird "furry" stuff.
Stushi at 7:16PM on 08/27/08
Fetish high heels on a pink, what is that, octopus (ok, they're not tall enough for fetish wear, i guess, but ANY spike heels make me wince)? Ick. The bear with the six-pack abs is creepy enough. I so don't want to see the video with the soda exploding. Sexual exploitation to sell crap is offensive. Still. Always. Making it look like orgasm is so unfunny. Yeuch - who wants to drink THAT? (don't answer that - it's rhetorical.) And just the phrase "scantily-clad gazelle" is enough to stop me. i so don't want to go there!
I agree with folks who think that the ad agency was really scraping around the bottom of the idea barrel.
And yes, these might be a big hit at a furry con.
Fluffnik at 7:59PM on 08/27/08
Euw. This is just vile. Stripper deer tweaking figleaf bear's privates? Strippe-critter's chest sprayed with orange-yellow liquid? ZEBRA strippers?
@ fluffnik, I agree "Scantily-clad gazelle" is a deal-breaker.
I'd rather see a French naked yogurt ad than this nasty foolishness.
pourgirl at 11:13PM on 08/28/08
I don't think there's actually anything wrong with this ad, but it's definitely pretty creepy and strange.
linkblue at 1:16PM on 08/29/08
Yep, definitely creepy and strange, but I pick animated shimmying zebras in ads over real shimmying women in music videos any day.
Sanna at 12:16PM on 08/30/08
this objectifies animals as sex crazy beasts, i am offended!
xavierporraz at 11:50AM on 08/31/08
it is odd but I still liked it, very sexual
negtiveEclipse at 12:38PM on 08/31/08
Strange maybe, but that makes it a great advertisement.
"Is that a bottle of Orangina in your pocket, or are you just happy to see me?"
Toasty at 10:24AM on 09/02/08