Do you find M&M's annoyingly lowbrow? You're in luck! Mars has launched a posh line of M&M's called M&M's Premiums that they hope will "attract a young, fashion-conscious consumer to the product," the New York Times reports. The candies will even make an appearance at New York Fashion Week in September.
These novel M&M's bear scant resemblance to the originals. They are made from an entirely different chocolate recipe and sport a speckled metallic skin instead of the famous uniform-colored M&M candy shell. That means there's no crunch, just an exterior sheen.
They come in five flavors—mint chocolate, mocha, triple chocolate, raspberry almond, and chocolate almond. We tried mint chocolate ("sinfully good white chocolate mint wrapped in dark chocolate") and triple chocolate ("truly tempting layers of milk chocolate, white chocolate and dark chocolate").
Truly tempting they are not. The newfangled candy has an unappealingly viscous mouthfeel and none of that lovely crunch that make original M&M's so fun to eat. They are also cloyingly sweet and completely one-dimensional in flavor.
The quality of the chocolate is too lackluster to warrant its "premium" label and price—a six-ounce package of upscale M&M's costs $3.99, or more than $10 a pound. For that price, I want damn good chocolate. Instead, I got cheap Easter candy-quality chocolate.
Will you try them? Have you already?