Photograph of kegs from ©iStockPhoto.com/Lagui; photograph of sidewalks from rubbersidewalks.com

Damage caused by excessive unloading of beer kegs on Chamberlain Street in Ames, Iowa, has caused the city to install a rubber sidewalk this week. "Over time, heavy kegs hitting the pavement damaged the concrete, causing impact damage points, and then larger cracks formed throughout the sidewalk." Rather than repair the damaged concrete over and over again, they looked to Rubbersidewalks Inc. to provide a surface made of recycled tires, able to stand up to keg beatings for years to come. Assuming that local Iowa State University students will continue drinking beer for a long time, the rubberized sidewalk should pay off. [via Super Punch]

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