The formula for selling mineral water to Estonians in the 1980s was so simple. Go to the desert, throw in a parched guy who crawls toward a case of mineral water as a bunch of people dance to Michael Jackson's "Thriller," insert a random dog, and at the end let the guy take a victorious swig of water. Every part of this commercial is inexplicable. And that's why it's so good. Watch the video after the jump.