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A new marketing campaign for everyone's favorite medically themed soft drink. It seems that surveys have found that drinking carbonated drinks more slowly makes for happier soft-drink drinkers. As an avid soda drinker myself, I have to echo those findings. Of course, I'm not sure if slower drinking really lets you "savor the flavors" or just helps you avoid swallowing too much air—never a comfy feeling. Whatever the reason, Dr Pepper has enlisted NBA superstar Julius Erving to jump-shoot the message home. [via So Good]

Dr. J Offers His Prescription...

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