How Ruby Tuesday Fake-Blew Up a Fake Restaurant
Want to know how Ruby Tuesday fake-blew up a fake restaurant? On their website, they've posted a video that shows how they pulled off what they're calling the "Big Bang." They used the magic of special effects: a miniature model, a green screen, and some computer-driven special effects combined with live action actors. Even though it was a lame marketing stunt, part of me wanted to believe that they at least had had the wherewithal to use explosives to blow up something, even if just the empty shell of a fake restaurant. But no—it was just a miniature. Enough!
Previously
Adventures in Lame Viral Marketing, Courtesy of Ruby Tuesday
Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant
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7 Comments:
It just gets lamer by the day. I'm never eating in a Ruby Tuesday again.
Adam Kuban at 10:56AM on 08/08/08
What? They didn't really blow up a restaurant? Next, you're going to tell me that Guy Fieri really doesn't hang out there, waiting to buy crap meals for culturally diverse tables of attractive young singles. And inexplicably wearing sweatbands.
worldcupfever at 11:06AM on 08/08/08
Special effects? In commercials? No way!
stratusgd at 11:16AM on 08/08/08
so dumb.
z911empire at 11:20AM on 08/08/08
That fiasco will be recorded in the annals of marketing disasters along with New Coke. Dumb, da dumb, dumb DUMB.
PerkyMac at 11:30AM on 08/08/08
i feel like they aren't getting any more or less publicity with this campaign then they would with any other campaign, and it's just weird. not weird enough that it's cool. just odd enough to be 'why?'
al oof at 12:23PM on 08/08/08
You know actually, I'm not sure what all the harping is about...they got ya'll to talk about another forgettable chain brand didn't they? That's marketing.
DeaconVolker at 4:59PM on 08/08/08