Boxed Wine Revolution in Italy
The New York Times reports that some fine government-approved Italian wine will, for the first time, be sold in boxes instead of bottles. Italy’s Agriculture Ministry is now offering its D.O.C. designation, which verifies the product’s origin, for some boxed wines. Worry not—the more rarefied D.O.C.G. seal is still reserved for bottles.
Boxed wine has been around for several decades and over the years has gotten better and earned more respect. According to a related article in the New York Times, opening up a nice box with dinner is a bit more embraced in Australia and in Europe than on our own shores. Still, wine from a cardboard spout hasn't been able to shake its cheap and crappy stigma.
Might an Italian seal of approval inspire you to pick up a box of wine? If the quality was acceptable and the price was low, could you get past its packaging?