Japan Fights Off Summer Heat Exhaustion with Eel Soda
Since eel is supposed to give you an energy boost, the Japanese encourage eating lots of it during the summer to combat natsubate, or heat lethargy. In fact, there's even a specific day called Doyo Ushi no Hi during late-July, when temperatures are at their hottest, dedicated to eating unagi, or grilled eels.
So leave it to the country who bats nary an eyelash at strange flavor combinations to come up with eel soda. Called Unagi Nobori (which translates to "Surging Eel"), the beverage contains eel extract and vitamins commonly found in eel. Yellow in color, the carbonated drink apparently has a similar taste to unagi. It's like an energy drink and liquid meal hybrid!
Add a comment:
Previewing your comment:
HTML Hints
Some HTML is OK: <a href="URL">link</a>, <strong>strong</strong>, <em>em</em>
Comment Guidelines
Post whatever you want, just keep it seriously about eats, seriously. We reserve the right to delete off-topic or inflammatory comments. Learn more at our Comment Policy page.
If you see something not so nice, please, report an inappropriate comment.

10 Comments:
Unagi reminds me of Ross and "Friends."
holdthemayo at 7:06PM on 08/02/08
Why yellow?
srhcb at 8:27PM on 08/02/08
I'm guessing it's kind of like Clamato?
cybele at 8:45PM on 08/02/08
Mmmm...NO.
Some things are just "wrong"
thewrighttaste at 10:56PM on 08/02/08
Follow up with a swig of the cucumber soda now available at Target and there's lunch!
Maybe.
foodvox at 10:30AM on 08/03/08
OMG cucumber soda is available in the US?!?!? I've been waiting for that one to be ported over. Yay!
I'd try this energy drink for the hell of it. I tend to hate the flavor of energy drinks though...
Cassaendra at 2:35PM on 08/03/08
Pewpie - went to 3 different Target stores and didn't find the cucumber soda. :(
Cassaendra at 7:15PM on 08/03/08
Oops . . . sorry Cassaendra - that should have read cucumber water from Target. Archer Farms brand. No carbonation. Sort of like my brain when I wrote "soda" there earlier. :(
foodvox at 11:10PM on 08/03/08
LOL no problem. I actually did look in the water section also, just in case it was stocked there. No cucumber anything. Targets in my area aren't quite as adventurous, I guess...or it's *really* popular. :)
Cassaendra at 1:47PM on 08/04/08
Eel soda would definitely be cooling and energizing...but so would green tea and no slippery little creature would have to die.
Maybe its time for a visit from Gojira and Mothra. That would give everyone a real energy boost!
Pointy at 1:49PM on 08/04/08