Denny’s All Nighter Campaign Appeals to Cool Emo Kids
Denny's has been "feeding bands and music fans since 1953," but now they are hosting Warped Tour After Parties, running a music blog, adding "rock edge" and dimly lit ambiance to their restaurants late at night, and rolling out menu items designed by real rock stars.
Music blog The Modern Age declares the Denny's All Nighter Menu, featuring dishes created by music groups, possibly "the greatest marketing idea of all time." Does anything sound more delicious, come a drunken and hungry nighttime, than Hearts on a Plate: heart-shaped pancakes covered in strawberry syrup and white chocolate chips, developed by Eagles of Death Metal’s Jesse Hughes? Or Taking Back Bacon Burger Fries: fries topped with all the fixings of a cheeseburger, conceived by the band Taking Back Sunday?
The musicians' creations appear alongside late-night menu items like Potachos, (“freshly fried and seasoned kettle chips topped with crumbled sausage, bacon, bell pepper and onion mix, cheese sauce and shredded Cheddar cheese") and Sweet Ride Nachos, ("freshly fried flour tortilla chips tossed in cinnamon sugar, then topped with strawberry topping, raspberry sauce, seasonal fruit, hot fudge, caramel, white chocolate chips and whipped cream"). Oh my.