A letter from over 100 college coaches recently urged the NCAA to phase out beer and other alcohol ads from its sports telecasts, stating that they were "troubled by the prominence of alcohol advertising in televised college sports." The petition received support from the Campaign for Alcohol-Free Sports TV at the Center for Science in the Public Interest, whose director George A. Hacker deplored the "hypocrisy and illogic of NCAA's sell-out to beer peddlers." The letter was also supported by 59 college presidents and 239 athletic directors.

Alcohol advertising is currently limited by the NCAA to one minute per hour of any telecast, and may only promote products with alcohol levels of 6% or lower. Should the NCAA follow the coaches' suggestion and eliminate beer ads altogether, or should the coaches give in to beer as a natural part of college life?

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