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"Free ice cream. Cool ZIP code."

I have no idea what ice cream has to do with 90210, but the CW network has come up with a stunt to promote the revival of that icon of '90s teen dramas:

To promote its already much-hyped ZIP Code revival, The CW will give away 100,000 ice cream novelties over the Labor Day weekend. The network has hired ice cream trucks to drive around waterfront locations in New York, Los Angeles, and Chicago to distribute the tasty treats.

The story at TV Week says there will likely be ice pops and "something from the chocolate family."

We'll be fine as long as there are no sideburn-shaped creamsicles.

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